Google is reportedly in talks with Tottenham Hotspur F.C. over naming rights to its state-of-the-art 62,850-capacity stadium.
The Tottenham Hotspur Stadium first opened its doors in 2019, costing £1 billion (RM5 billion). Since then, Spurs chairman Daniel Levy worked tirelessly to obtain a lucrative partner for the venue.
Despite having had discussions with major international companies like Uber, FedEx, and Amazon, Levy has yet to find a partner who can help him reach his goal of a world-record annual sum of about £25 million (RM129 million)
Levy and the Spurs’ chief commercial officer, Todd Kline, would score a major victory if they were able to strike a contract with Google, one of the largest companies in the world, but a deal is not expected to be imminent.
The deal between Google and Tottenham Hotspur will reportedly cost $250 million (around RM1.1 billion).
Tottenham Hotspur Stadium is not only home to football. The stadium also regularly hosts other events such as concerts. Not only that, but they also host other sports like the National Football League (NFL), rugby, and boxing matches.
In recent years, Google has partnered with a variety of sports organizations, including the Formula One racing team McLaren, the National Basketball Association (NBA), and Major League Baseball (MLB).
A partnership with Google would be a huge financial win for the Spurs, and it might really help them out in the long run.
If the deal goes through, Tottenham Hotspur would join other clubs that have deals with other brands. For example, the deal between FC Barcelona and Spotify costs around €280 million (RM1.27 billion).
Sources: Evening Standard, The Boy Hotspur
