Asia’s leading household food brand, Ayam Brand, celebrates its milestone of 130 years of quality food innovation, marking more than a century of providing nutritious, tasty, convenient food to countless families in the region. In celebration of its longstanding commitment to Malaysians, Ayam Brand is paying tribute to the “flavours of home” created from its wide variety of products by generations of Malaysians with its 130th-anniversary campaign, “Taste of Home”.
“130 years is a long journey of serving the community, and we believe that many Malaysians across generations have been part of Ayam Brand’s journey at one point in time. Whether it is enjoying Ayam Brand in their favorite home-cooked dish or their must-have fruit punch on special family occasions, we are honored to be an intricate part of the lives of Malaysians for the past century and will continue to serve more food products that suit the taste buds and changing lifestyles in every household,” said General Manager of A. Clouet Co. KL Sdn Bhd, Ms. Chin Lee Foon.
A collection of 130 recipes for Malaysians, by Malaysians
To commemorate the milestone, Ayam Brand embarked on a project that saw 130 recipes come together, as contributed by local celebrity chefs and fellow Malaysians. The limited edition e-recipe book, ‘ 130-Years of Homely Goodness’ aims to remind Malaysians of the unique tastes of home and inspire more exciting culinary creations that can be birthed from the brand’s wide range of food products.
Featuring an extensive list of recipes, the e-book will showcase new and easy-to-follow recipe ideas for every meal of the day. Some of the recipes featured include a Coconut Sardine Pancake with Baked Beans for breakfast, Vegetarian Kway Teow for lunch, and stir-fried mackerel and soba noodles for dinner. To seek inspiration for your next meal from the ‘130-Years of Homely Goodness’ recipe e-book, visit https://www.ayambrand.com.my/ebook.
“Our customers remain top of mind for every product creation. We want to continue offering nutritious and hassle-free meals to busy moms and working adults who can only afford a quick fix in the kitchen. Hence, in line with our vision to provide high-quality natural food, the brand is committed to making available easy-to-prepare, healthy canned food products that use only quality ingredients prepared naturally, and banned the use of preservatives with no added MSG, trans fat, and additives to build a healthier community,” added Ms. Chin Lee Foon.
A celebration of homely flavours at Sunway Pyramid from 2 to 6 November
In the month of November, Malaysians can join in the celebration of Ayam Brand’s 130th anniversary which will pay tribute to the many tastes of home. From 2 to 6 November 2022, the Ayam Brand 130th Anniversary “Taste of Home” roadshow at Sunway Pyramid, LG Orange Concourse, will allow visitors to learn stories about the brand’s milestones throughout its 130-year history, shop their favorite foods at the Ayam Brand Mini Mart, explore new recipes with Ayam Brand products, check out the brand’s trendy merchandise curated in collaboration with UTme, learn all about the sustainable canning process, and even pose for a photo at the Ayam Brand Kitchen.
In addition, fans can get a taste of three special Ayam Brand hot delicacies sold at an affordable price, which will see its profits going toward charity for orphanages. To do their part for the environment, visitors can also bring in used Ayam Brand cans for recycling to receive an Ayam Brand tote bag!
Combining Malaysians’ love for food and fashion with UTMe
To further mark the month-long celebration, Ayam Brand partnered with clothing brand UNIQLO Malaysia to curate an exclusive collection called “Taste of Home” UTme! a collection which comprises quality tees and tote bags, all customizable with vintage nostalgic and modern inspired Ayam Brand designs to reveal the brand’s stylish personality. Combining Malaysians’ love for food and fashion, fans of the brands can get their hands on their very own trendy Ayam Brand merchandise in collaboration with UTme! from UNIQLO only available at Fahrenheit 88 and UNIQLO DA Square, to express their love for nostalgic food. Shoppers can also get a physical copy of the ‘130-Years of Homely Goodness’ recipe e-book with any purchase of the t-shirt or tote bag from the UNIQLO “Taste of Home” UTme! collection from today while stocks last.
Supporting tastemakers through the years
Ayam Brand has been a part of countless food and beverage (F&B) businesses that have thrived on Ayam Brand’s quality products. Many of these businesses have relied on the rich taste of Ayam Brand to define the flavours of their culinary creations and have grown a base of customers who love their food. In conjunction with the anniversary, Ayam Brand documented the stories of two successful F&B owners who have created their very own dishes year after year using their favorite Ayam Brand products as a commemoration of the strong link between the brand and local businesses. The video can be watched here.
130 years of care for every home
This year, the brand will be giving back to the underprivileged by raising funds for charity through hot foods sold at the Celebrating 130 Years roadshow at Sunway Pyramid. As for its green efforts, the brand is encouraging more households to adopt the simple habit of recycling and aims to make available recycling services for the public to bring used food cans at its recycling station during the same event.
Ayam Brand products are available at all major grocery stores in the nation as well as the Ayam Brand Official Store on Shopee and Lazada. For more information, please visit www.ayambrand.com.my/.
