Malaysia’s favourite homegrown white coffee brand, OLDTOWN, is celebrating its commitment to heritage with a refreshed look for its iconic logo and pack design. Every pack of OLDTOWN White Coffee now features an updated illustration of Ipoh from yesteryear that pays homage, not just to the birthplace of White Coffee, but to the fact that it continues to be produced there today.
In addition to the refreshed packs, it commemorates Malaysians’ love for authentic flavours with the exciting introduction of the OLDTOWN White Coffee Salted Caramel Flavoured and a Kopitiam-inspired coffee aptly named OLDTOWN Smooth Roast Less Sugar Kopi.
Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE) shares, “The brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. OLDTOWN White Coffee still uses our time-honoured ‘3-bean-blend’ recipe. Today we are thrilled to introduce the OLDTOWN White Coffee Salted Caramel Flavoured which adds a buttery, savoury and contemporary dimension to our White Coffee range.”
The OLDTOWN Smooth Roast Less Sugar Kopi is equally intriguing with its use of micro-ground coffee to recreate the original taste of rich and robust ‘Kopitiam kopi’, boasting a thick, velvety layer of crema reminiscent of fresh coffee pulled through a coffee sock.
The new OLDTOWN White Coffee variants are now available at major grocery retailers across Malaysia. Consumers can also purchase online via OLDTOWN’s Flagship Store on Shopee and Lazada. In celebration of this new era, it also gives away complimentary OLDTOWN Trial Packs and a 20% discount upon purchase of selected OLDTOWN mixes coffee packs via participating outlets and online stores. The promotion is now available until 31 December 2022, while stocks last.
“In Asia, food and drink are an important part of our heritage and culture. Good food and drink are worth taking the time to make and certainly worth bringing people together to enjoy. It has always prided itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times is what makes it a true original,” Fiona concluded.
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