Luckin Coffee Levels Up the Game with Fruity Sips, Cosplay Magic, and an Honor of Kings Collab You Can’t Miss
Just five months since landing in Malaysia, Luckin Coffee is proving it’s not just another café! It’s a full-on cultural movement. With its new Fruity Series, epic cosplay meetups, and a buzzworthy Honor of Kings collaboration, the brand is brewing a bold new lifestyle for Malaysia’s Gen Z crowd.
Fruity Series: Coffee with a Zing
First up: the Fruity Series. These Insta-worthy drinks combine Luckin’s signature espresso with bold, refreshing flavors. The Orange Americano packs a citrus punch, while the Grape Fizzy Americano is all sparkle and sweet sophistication. Available now at Luckin outlets nationwide (excluding Pavilion Damansara Heights and AEON Maluri), these vibrant beverages are tailor-made for trend-chasers and taste explorers.
Cosplay Meets Coffee Culture
Taking things to the next level, Luckin hosted a cosplay meet & greet on 8 June at Sunway Pyramid, where fan-favorite cosplayers Angellowee and Lea brought Shi and Yao from Honor of Kings to life. Fans flooded the café, snapping selfies and scoring exclusive photo cards with their drinks. A few lucky ones even got personalized photo ops, bridging the digital world with real-life fandom.
Limited-Edition Merch That Screams Gen Z Cool
From 6 to 30 June, customers can collect limited-edition merch, including phone charms, pop sockets, and shiny holographic stickers, through special combo deals:
Solo Buff Combo (RM12): 1 Fruity Series drink + 1 merch item
Duo Buff Combo (RM20): 2 drinks + 1 merch item
Fruity Boost Combo (RM18): 2 Fruity Series drinks + sticker
Each combo includes a holographic sticker—a small but sparkly badge of trendiness.
Social Rewards for Fast Fingers
For those quick on the ‘Gram, Luckin ran a Buff Up Pack giveaway from 6–8 June. The first 100 daily who posted a selfie with the Honor of Kings standee and tagged #BuffUpWithLuckin got a free Fizzy Grape Americano, a Buy 1 Free 1 voucher, and two 40% off coupons, all claimable via the Luckin Coffee app.
More Than Coffee—It’s a Vibe
Luckin Coffee’s Honor of Kings tie-in is more than a marketing stunt, it’s a savvy blend of lifestyle, gaming, and Gen Z culture. By delivering immersive experiences, limited-edition collectibles, and bold new flavors, the brand is positioning itself as Malaysia’s next big thing in lifestyle cafés.
As the brand continues to stir up excitement with clever collaborations, Luckin isn’t just serving cups—it’s serving culture.
For full details, visit luckincoffee.com/my
