The newly launched HUAWEI Pura 80 Ultra stands atop the global imaging podium, earning DXOMARK’s highest-ever overall score of 175 – a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: an unprecedented 180 Photo Score (the highest ever recorded), a record-matching 166 Video Score (tying for first place), and the highest-rated telephoto capabilities in DXOMARK’s testing. This milestone confirms Huawei’s pursuit of photographic excellence, transforming “exceptional” into “unmatched”. Since its July global release, HUAWEI Pura 80 Ultra has resonated with professional photographers and enthusiasts worldwide, its pioneering technologies bridging laboratory innovation and real-world artistry.
Photography Redefined: The 180-Score Excellence
DXOMARK’s unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra’s mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping.
This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results.
HUAWEI Pura 80 Ultra redefines long-range photography with the industry’s first Switchable Dual Telephoto Camera, earning DXOMARK’s highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers’ sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification—where competitors often falter—HUAWEI Pura 80 Ultra captures Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, maintaining exceptional colour and exposure consistency through advanced optical design and algorithms.
Video Mastery: The 166-Score Benchmark in Motion
Matching the industry’s video pinnacle with a 166 Video Score—a 10-point improvement over the predecessor—HUAWEI Pura 80 Ultra conquers dynamic extremes. Its 16EV Ultra Lighting HDR Camera delivers “layered imaging with accurate light and shadow restoration”, transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals.
The dual-telephoto system extends its excellence to video. Wildlife documentarians track eagles in flight at 9.4x magnification, capturing every feather’s tremor, while advanced stabilisation eliminates handheld shake. Concert videographers isolate drummers’ stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios.
The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect colour accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled colour science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame.
Redefining the Possible
Beyond imaging supremacy, HUAWEI Pura 80 Ultra honours Huawei’s tradition of aesthetic daring. The evolved Forward Symbol Design – now graced with sunburst motifs and golden accents – radiates horological luxury across Prestige Gold and Prestige Black backs. Practical elegance shines through the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass, while the AI Smart Controls Button transforms the device into an extension of the creator’s intuition. Even EMUI 15’s interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips.
Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates Huawei’s profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength – telephoto versatility, colour science, and light mastery – it has expanded photography’s frontier for everyone who dreams in frames.
Starting from RM4,599, you can secure yours now by placing your order today at any HUAWEI Experience Store, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, or the HUAWEI Official TikTok Shop, and receive exclusive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one-year HUAWEI Care+ coverage.
About DXOMARK
DXOMARK is an established image authority that scores and ranks cameras and camera equipment. Widely trusted by experts, its tests are backed by millions of scientific measurements and perceptual analyses.
To read more about DXOMARK’s review of the HUAWEI Pura 80 Ultra, visit https://www.dxomark.com/huawei-pura-80-ultra-camera-test/?mp
