Sabah, located in the north-eastern part of Borneo, has officially earned the title of Malaysia’s Favourite Destination, and for good reason. This beautiful state is a versatile paradise, offering breathtaking natural wonders, cultural richness, and unforgettable adventures both on land and under the sea.
When you think of Sabah, the majestic Mount Kinabalu immediately comes to mind. Standing proudly as Malaysia’s highest peak, it has long been a dream for hikers worldwide. But did you know Sabah is also home to Malaysia’s second and third highest mountains, Mount Trusmadi and Mount Sinsing? These challenging peaks promise not only thrilling trails but also mesmerizing views of lush rainforest canopies and a sea of clouds at their summits.
Beyond its mountains, Sabah is a sanctuary for nature lovers and wildlife enthusiasts. From the eastern regions of Sandakan and Kinabatangan to Lahad Datu and Tawau, visitors can witness orangutans, proboscis monkeys, sun bears, hornbills, and even the gentle Bornean elephants in their natural habitat. Popular spots like the Sepilok Orang Utan Rehabilitation Centre and Tabin Wildlife Reserve offer unforgettable encounters while highlighting vital conservation efforts.
Sabah’s charm doesn’t stop on land. Its marine treasures, such as Sipadan Island, Tunku Abdul Rahman Marine Park, and Mantanani Island, attract divers from around the globe. Picture yourself swimming alongside colorful corals and marine life or witnessing turtles nesting on Selingan Island, an experience that will stay with you forever.
Adding to its appeal is Sabah’s commitment to sustainable tourism. Community-based tourism initiatives allow travelers to immerse themselves in local culture, from staying in traditional longhouses to tasting authentic Sabahan cuisine. Villages like Kampung Salinatan and Kampung Sunsuron offer unique homestay experiences that bring travelers closer to Sabah’s indigenous heritage.
If Sabah is on your bucket list, the upcoming MATTA Fair Kuala Lumpur, happening from 5th to 7th September 2025 at MITEC, is your golden opportunity. Look out for exclusive Sabah travel packages, cultural performances, and exciting rebate vouchers at the Sabah Pavilion.
Sabah isn’t just a destination, it’s an experience of a lifetime. From towering peaks to turquoise waters, from rich traditions to thrilling adventures, this Land Below the Wind truly deserves its crown as Malaysia’s Favourite Destination.
For more information, visit www.sabahtourism.com.
