Children at Rumah Hope received an early Christmas surprise as Signature International Berhad unveiled refreshed and revitalised living spaces under its strengthened Signature Cares community programme.
The initiative forms part of the Group’s broader CSR, sustainability, and ESG commitments, reflecting Signature’s purpose of transforming spaces that elevate comfort, dignity, and emotional well-being for vulnerable children.
In line with Signature’s mission to uplift communities, the programme delivered a holistic, child-centred transformation.
Beyond the physical makeover, Signature collaborated with the Children’s Protection Society (CPS) and Makchic to introduce storytelling, safety education, and emotional development activities, reinforcing the nurturing, supportive environments the children need to thrive.
The event was also attended by:
- Signature’s Brand ambassador, Amelia Henderson
- Signature Brand Celebrity, Diana Danielle
They spent the afternoon engaging with the children and amplifying the spirit of compassion, joy, and community upliftment.
The Comfort of Home Awaits
Over the past weeks, Signature has contributed comprehensive home and living solutions. That includes mattresses, bedding, towels, curtains, appliances, and loose furniture.
To enhance comfort, safety, privacy, and daily living quality for the 50 children in the home, improvements focused on both bedrooms and shared spaces.
These upgrades strengthened the sense of warmth, organisation, and dignity that the GCEO highlighted in his remarks.
Signature Group CEO Lau Kock Sang said,
We chose Rumah Hope because of the extraordinary strength of its children and the unwavering dedication of its caregivers. This home has long been a sanctuary of safety, structure, and love for children from challenging backgrounds.
He shared that early visits to the home revealed rooms that were lovingly maintained but naturally showing signs of wear.
These insights guided Signature in designing upgrades with the greatest long-term impact.
We saw the opportunity to enhance these rooms in ways that bring greater comfort, privacy, and ease into the children’s daily routines. Better rest, better organisation, and a warmer environment directly support their confidence, wellbeing, and the dreams they dare to imagine.
Thousands of Gratitude for Signature
Rumah Hope Principal Edwin Roch expressed appreciation for Signature’s contribution. He noted that it has made a tangible difference to the children’s comfort, safety, and dignity.
In fact, the support also strengthened the home’s mission to nurture resilient, supported young individuals.
Fortunately, Signature’s community partners collectively supported the transformation. They provided essential items and resources that enhanced the comfort and functionality of the refreshed spaces.
An event partner supported the ceremony, helping create a warm and meaningful experience for the children and guests.
Their combined efforts actively uplift communities and create nurturing environments for underprivileged children.
The activation also introduced the refreshed Signature Cares identity. This structured, purpose-driven umbrella aligns with the framework highlighted in the GCEO’s speech.
Under Signature Cares, the Group advances impact across four pillars:
- Promoting responsible consumption through the repurposing and reuse of materials.
- Empowering communities by engaging employees, partners, and suppliers.
- Supporting long-term well-being through safe, comfortable living environments for underprivileged children.
- Strengthening local collaborations with Malaysian brands and NGOs to build sustainable community support networks.
Signature Cares strengthens the alignment between our brand promise – Transforming Spaces, Elevating Lives, Touching Hearts – and how we show up for communities.
He emphasised that Signature’s connection with Rumah Hope does not end with the makeover. In the future, the Group will continue to explore meaningful engagements that foster safer, healthier, and more resilient environments for the children.
