The LEGO Group just kicked off an exciting new era of its ‘She Built That’ campaign, and this time, it’s all about the unbreakable bond girls create with their favourite animals (real pets and toy besties).
The campaign champions connection, confidence, and creativity, showing how animal friendships can inspire girls to dream bigger, build bolder, and trust their inner storyteller.
First launched in 2025, She Built That set out to crush outdated stereotypes and remind girls that they’re builders in every sense of the word.
Global research from the LEGO Group backs this up, proving how animal friendships spark imagination and help shape stronger self-belief.
Animal Friendships Fuel Creativity and Confidence
A global study of 13,250 children across 13 countries commissioned by the LEGO Group found that friendships with animals, from real pets to toy companions, can significantly boost girls’ creativity, confidence and emotional well-being.
The research shows girls often form especially strong bonds with animal friends, with many saying these companions inspire imagination, teach kindness and responsibility, and even serve as trusted confidants, highlighting the powerful role play and connection can have in shaping self-belief.
To bring this idea to life, the LEGO Group has partnered with wildlife conservationist and animal lover Bindi Irwin to inspire young builders around the world.
Families can join a free online Build Your Bestie: Playful Pets workshop led by Bindi, now available on LEGO.com/CreativityWorkshops, where she guides children through fun animal-themed builds designed to spark storytelling, imagination, and hands-on creativity at home.
The Paw-fect Friends Forever Experience Lands in Malaysia
Malaysia, get ready! LEGO Certified Stores are turning into imagination playgrounds.
On 28 until 29 March, Pavilion Elite Kuala Lumpur and 1 Utama Shopping Centre will host the LEGO Paw-fect Friends Forever Experience from 11am till 8pm.
Kids can explore a curated range of animal- and nature-inspired LEGO sets, build their own animal buddies, and dive into imaginative worlds while strengthening their creative confidence.
With any purchase of participating LEGO themes from 13 until 29 March, kids unlock complimentary access to fun activity stations, from designing a LEGO Minifigure version of themselves, meeting their LEGO animal bestie, to taking home a colouring sheet and certificate.
Registration happens through the in-store QR code (Klang Valley stores only, while stocks last).
“We Want Kids to See Themselves as Creators.”
Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail at The LEGO Group, says the She Built That mission is simple: celebrate meaningful connections especially with animals because they spark imagination and confidence.
The Paw-fect Friends Forever Experience brings this mission to life, giving children the space to express themselves, build freely, and create stories that feel uniquely theirs.
Build Your Animal Bestie
The campaign highlights a playful lineup of LEGO sets inspired by animals and nature; perfect for kids who love storytelling, adventure, and making memories with their animal companions.
The collection spans wildlife builds from LEGO Creator, friendship-driven sets from LEGO Friends, and beloved icons from Disney.
These sets are available at LEGO Certified Stores, the LEGO Official Store on Lazada, Shopee, and major retailers across Malaysia.
Gift-with-purchase promos are also in full swing:
- Spend RM179 on selected LEGO themes and get a 30715 LEGO Creator Cute Animal Birthday Party (now till 26 March)
- Or a 30720 LEGO Disney Ariel & Flounder’s Birthday Music Fun (27 March–14 April)
Exclusively at LEGO Certified Stores, while stocks last.
