As Malaysians gear up for the balik kampung rush and the joyful reunions of Hari Raya Aidilfitri, GWM Malaysia is celebrating the spirit of the season with its 2026 Raya campaign, “Raikan Perjalanan Menuju Keredaan.”
More than just a festive campaign, it’s a tribute to the journeys that matter most, the late-night drives home, the sacrifices made along the way, and the moments that remind us why returning to family is always worth it.
A Raya Story That Feels Close to Home
At the heart of the campaign is the brand film “Lebaran Keredaan,” a heartfelt story that follows two characters, Faiz and Rizal, as they navigate responsibilities, personal choices, and family expectations in the lead-up to Raya.
Set against familiar Malaysian experiences, the film captures the emotional weight of heading home for Raya, the quiet reflections, the small sacrifices and the joy of finally arriving where you belong.
Along the way, the HAVAL H6 HEV plays a supporting role as a reliable companion on the road, symbolising reassurance, comfort and peace of mind during the busiest travel season of the year.
A Big Milestone for Malaysian Drivers
This festive season also marks a meaningful milestone for GWM Malaysia. The company has now delivered 6,000 units of the HAVAL H6 HEV nationwide, making it the second best-selling hybrid model in Malaysia.
Since its launch in October 2024, the self-charging hybrid SUV has steadily gained popularity among Malaysian families looking for a practical yet tech-forward ride.
With no external charging required and a driving range of up to 1,000km on a single tank, it’s designed with real-life journeys in mind, including those long balik kampung drives across states.
To make ownership even more reassuring, the HAVAL H6 HEV comes with a 10-year engine and HEV battery warranty and sits on a globally proven platform trusted by more than four million HAVAL H6 drivers worldwide.
“Hari Raya is a time when every journey carries deeper meaning,” said Roslan Abdullah, Chief Operating Officer of GWM Malaysia.
“As we move to deliver 6,000 HAVAL H6 HEV units nationwide, we are grateful for the trust Malaysians have placed in GWM. ‘Raikan Perjalanan Menuju Keredaan’ reflects our belief that every journey should be safe, reassuring and filled with peace of mind, especially during moments that matter most.”
Celebrate Raya with GWM
Beyond the numbers, the milestone reflects the growing confidence Malaysian families have in hybrid technology that delivers comfort, practicality and worry-free ownership.
To celebrate the season together, GWM Malaysia will also host Raya Open Houses on 28–29 March and 11–12 April across 35 GWM showrooms nationwide, where visitors can experience the HAVAL H6 HEV up close and explore its hybrid technology firsthand.
The celebrations don’t stop there. Customers who join the 2026 Raya Book & Win campaign between 9 March and 30 April (with vehicle registration by 31 May) will stand a chance to win festive-worthy prizes, including a 3D2N stay at Desaru Coast, a Samsung 65” Crystal UHD 4K Smart TV, an 11-inch iPad Air, a Dyson Airwrap, and more.
Because at the end of the day, Raya isn’t just about the destination, it’s about the journey that brings everyone home.
Watch “Lebaran Keredaan” and celebrate the spirit of Raya HERE.
