Lazada Malaysia has unveiled its first gold bar collaboration with HABIB, introducing an exclusive 1g collectible featuring Lazzie, Lazada’s mascot.
The launch reflects Lazada’s brand-led strategy of working with partners to develop distinctive products and connect with new audiences.
Offered in a limited edition of only 500 pieces, the collectible was launched exclusively on Lazada during its Payday sale on Saturday, 24 October 2026, and remain available through 11.11, while stocks last.
A limited allocation of 25% discount vouchers will be offered on a first-come, first-served basis.
A First Piece of Gold Starts with a Reason to Own It
For younger Malaysians considering gold for the first time, the starting point may be personal: marking an achievement, choosing a gift or finding a design that reflects their interests. Lazada aims to build on that connection and encourage shoppers to learn more about gold and how it is valued.
The design brings a sense of fun and celebration to gold ownership, placing Lazzie at its centre with the gold bar in hand. Featuring HABIB’s signature purple alongside Lazada’s magenta, the design brings both brands’ distinctive personalities together in a vibrant, cohesive look.
LazCoin motifs reference Lazada’s shopping rewards, while diamond and heart motifs express the joy of owning and giving something precious.
Turning Brand Expertise into Exclusive Products
“Creating something new with our brand partners is what excites us, and our work with HABIB shows what we can achieve together. We have combined their gold expertise with Lazada’s identity in a collectible design to connect with our customers.”
“This is the work we want to do more of: developing ideas with brands, creating demand for their products and helping them build lasting customer relationships. We appreciate the care and commitment the HABIB team has brought to this collaboration,” said Derek Yeap, Fashion Director, Lazada Malaysia.
Lazada aims to bring that same excitement to shoppers, from the first glimpse of the design on screen to the anticipation of adding the gold bar to their collection. Explore the collectible and make it yours through the Lazada mobile app
For more information on Lazada Malaysia’s initiatives and upcoming campaigns, please visit Lazada Malaysia on its official Facebook, Instagram and Tiktok.
