CERRUTI 1881 has unveiled a refreshed kiosk at IOI City Mall, Putrajaya, marking a new chapter in its Malaysian retail presence. Malaysia is the first market worldwide to introduce the brand’s new kiosk design concept.
The relaunch on 4 November also featured the unveiling of its Fall/Winter 2026 (FW26) watch collection. Malaysian actor Aedy Ashraf made a special appearance at the event.
Centred around the theme A New Chapter, the refreshed kiosk combines the brand’s heritage with a contemporary retail design. Key changes include a restyled logo, a streamlined layout and expansive illuminated glass displays.
The new design creates a more refined shopping environment while placing its timepieces in focus. The occasion also marked another milestone in CERRUTI 1881’s partnership with A.D. Time Sdn Bhd. The company has distributed the brand in Malaysia since 2005.
Mr MB Lim, Executive Business Director of A.D. Time Sdn Bhd, said the relaunch reflects their commitment to strengthening the brand’s local presence. It also aims to offer Malaysian consumers a more engaging and personalised shopping experience.
A Closer Look at the FW26 Watch Collection
Inspired by Italian creativity and Parisian elegance, the FW26 collection features contemporary designs and distinctive detailing. It brings together different silhouettes to complement individual styles.
One of its highlights is the CERRUTI 1881 Lucardo, a men’s automatic timepiece with a bold architectural design. Its layered, open-worked dial showcases intricate mechanical details. Rose gold-tone accents and a textured strap complete its industrial-inspired look.
For women, the CERRUTI 1881 Norcia Mini offers a more delicate design inspired by classic jewellery. It features an oval-shaped case, crystal-set bezel and multi-link bracelet.
One standout variation comes with an emerald-green sunray dial, gold-tone detailing and Roman numeral markers. Its elegant design makes it suitable for everyday wear and special occasions.
Aedy Ashraf Joins the Celebration
Adding a local touch to the launch, Aedy Ashraf attended the event and shared his thoughts on the Lucardo.
He described watches as an extension of personal style rather than simply timekeeping accessories. He also highlighted the Lucardo’s bold design and mechanical details, which complement both formal and casual outfits.
Founded in 1967 by Italian designer Nino Cerruti, CERRUTI 1881 is known for blending tradition with innovation. The brand continues to explore contemporary designs while staying connected to its fashion heritage.
Pricing and Availability
The refreshed CERRUTI 1881 kiosk is located at Lot LG-K2, Lower Ground Floor, IOI City Mall, Putrajaya.
The CERRUTI 1881 Lucardo is priced between RM1,999 and RM2,099, while the Norcia Mini retails between RM1,499 and RM1,559.
Customers can explore the FW26 collection at CERRUTI 1881 kiosks across Malaysia. For updates, follow A.D. Time Malaysia on Instagram and Facebook.
