The Kardashians Family has been well known for a very long time with its capabilities to generate its own million dollars income. They have been surviving all their lives by doing all sorts of business that they are able to do. You can love or you can hate this controversial family, but they definitely can give entrepreneurs out there some advice or two about business because they obviously are killing it.
They have emerged themselves in a lot of different successful businesses such as endorsements, beauty companies, clothing lines, perfumes, and many more. Despite facing a lot of backlash throughout their journey in business and also in their personal lives, it seems like nothing can make this family stops striving towards excellence.
These are the seven strategies on how this Kardashians Family can be on their A-game in every business they are doing. All these strategies are inspired by each one of the Kardashians, and we can take these strategies to implement them in business or even in life:
1) Needs To Define Your Brand
Kris Jenner or better known as the momager of all the Kardashians siblings and also the Jenners siblings is the absolute mastermind for the success of the family. The obvious reason she is such an effective manager would be her ability to clearly explain and elaborate on each of her children’s brand by herself. She could specifically explain what are the similarities and also the differences that each of the brands has. To apply it in our own business, we have to be able to clearly define our purpose when we launch our own product. It is important for us to know what our brand stands for and differentiate ourselves from others. That would make our brand unique and attractive to the targeted customers.
2) Make Use Social Media For Your Advantage
All the Kardashian’s family members have mastered this strategy of getting on social media to communicate with their fans. Communication is an important key for everyone to know what our products are all about. The success of having our own dedicated followings on our platform of choice is something that can’t be overvalued. It doesn’t matter if you want to launch a new product, customer R&D, or even service, we need to find a suitable and perfect way for us to make use of our social media audiences.
3) Keep In Mind Calculated Risks And Diversify
The perfect example of who always knows the importance of diversification would be Kourtney Kardashian. She always able to manage a different kind of business on her own. For example, she runs her own health and lifestyle site (Poosh) and also uses it as an online store. In addition, she also has her own string of boutiques and TV spinoffs. In conclusion, having to manage more than one kind of business at one time could be helpful for our profits.
4) Reinvent Yourself Once In A While
Khloe Kardashian faced the most heartbreaking trouble throughout the season. Having to face the issue about her own weight and also relationship struggles, would definitely make her crumble shattered to pieces. On the contrary, she did not give up on herself, but she reinvents herself and relies on her inner resilience. This strategy would be a perfect strategy for all entrepreneurs. They should be able to rise up from any difficulties and find out what is working and what is not working with our business. By doing this, our business could face everything that is coming.
5) Discover The Niche For The Business
Rob Kardashian faced a lot of roadblocks in his business. He always struggled publicly with his health problems and also relationship issues. Because of that, he decided to step away from all the publicity and focus on the success with his sock company Arthur George. Sometimes, focusing on one niche business that we are good at would be more profitable than trying to conquer everything. By understanding your customer, you can make your business better in sales and you could only focus on your particular target market.
6) Collaborate With Companies That Have The Same Interest
Kylie Jenner has her own secret where she is able to become the most successful member of the family from being the most forgettable one in the bunch. She planned her way from a small clothing collaboration and made her way in the beauty and makeup industry before she was able to launch her first product line, the Kylie Lip Kit. From the small business, it evolved to become Kylie Cosmetics, a very huge beauty company. All in all, joint your business with others that have the same vision and target as you are could be very helpful to expand your business. By doing that, you will be able to get a new audience and also boost your sales.
7) Use Publicity’s Power
As the saying goes, when life gives you lemons make lemonade. The Kardashians Family have been thrown with a lot of controversies throughout their life, but they have turned the problems as their media coverage for their advantages. Based on their experiences, every entrepreneur can take the lesson that every business needs to have a strategic PR. By having great PR, their business will surely be in a great hand.
Sources: Entrepreneurs.