We are currently living in a generation where information can be spread easily. The advancement in technology has supported the way we are living now.
Social media has been one of the important parts of our life nowadays. It feels as if we have lost something if we didn’t spend a day without social media. Anyone who is not using any one of the social media might lose track of the current news and information.
One platform that is very famous in Malaysia is Twitter. It has more than 2 million active Malaysian users. If you want to know about what is trending in Malaysia, you can know it all from Twitter itself.
Why Twitter is so popular is because it has a simple interface and people can easily share information by retweeting it. Twitter is concerned about the users not reading the information or the articles before retweeting them. The users would simply read the headlines without knowing the real content from the articles.
Thus, Twitter is adding a new feature to improve on this matter. Since June, Twitter is testing the feature where users will be prompted to read the article before retweeting it.
Another feature that the company is trying is that the prompt will appear smaller after the first prompt. Twitter is working on bringing the new feature out globally soon.
We shouldn’t have to say this, but you should read an article before you Tweet it. https://t.co/Apr9vZb2iI
So, we’ve been prompting some people to do exactly that. Here’s what we’ve learned so far. ⤵️
— Twitter Comms (@TwitterComms) September 24, 2020
📰 More reading – people open articles 40% more often after seeing the prompt
📰 More informed Tweeting – people opening articles before RTing increased by 33%
📰 Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are
best left in drafts 😏— Twitter Comms (@TwitterComms) September 24, 2020
What’s next:
🔜 Making the prompt smaller after you’ve seen it once, because we get that you get it
🔜Working on bringing these prompts to everyone globally soon 👀 pic.twitter.com/08WygQi06G— Twitter Comms (@TwitterComms) September 24, 2020
Source: Twitter
