JOHOR BAHRU, 1st September 2021 – Paradigm Mall Johor Bahru, one of the shopping malls under WCT Malls Management Sdn Bhd (“WCT Malls”) delivered 600 sets of special bento packs to medical frontliners in Hospital Sultanah Aminah, Johor Bahru, a government hospital treating COVID-19 patients. This meaningful initiative was the success of the food donation drive, ‘Adopt a Bento’ CSR Campaign which invited shoppers to purchase a bento meal and write their personalised messages dedicated to the frontliners who have been working courageously throughout the pandemic.
To date, 205 donors have contributed a total of 600 sets of bento packs. The packs were distributed in phases with the first batch presented on Merdeka Day, while the second batch is delivered today, 1st September 2021.
The collation of messages and special bento packs was handed over to Hospital Sultanah Aminah’s Deputy Director (Medical), Dr. Sharath Chandran a/l Subhas Chandran, along with ATM HSAJB Field Hospital Coordinator, Dr. Razmi bin Mohammad and Chief Supervisor of Hospital Nurses, Sarinah Shukor, by a representative from Paradigm Mall Johor Bahru.
Selena Chua, Chief Executive Officer, WCT Malls Management said “We received overwhelming responses with hundreds of messages from the public nationwide. People from all walks of life have come together to inspire and convey their gratitude and heartfelt messages to these frontliners. We appreciate their dedication and sacrifices for the benefit of the people while keeping us safe especially during this COVID-19 situation.”
“WCT Malls are paying tribute to the frontliners this Merdeka Day. This is our way of saying ‘Thank You’ to our heroes. Together with our shoppers, we aimed to spread kindness and love while uniting the community at large.” she added.
Commenting about the contribution, Dr. Sharath Chandran a/l Subhas Chandran, Deputy Director (Medical) of Hospital Sultanah Aminah said, “We are very pleased to see corporations and members of the public making a difference towards our health personnel through this act of love. This gesture means tremendously to us and it will further encourage the team as they perform their noble efforts knowing that they are truly appreciated.”
The campaign which kicked off on 4th August 2021 was aimed at lifting the spirit of the dedicated frontliners who worked relentlessly by sharing heartwarming messages from donors. Some of the messages read –
“Thank you for putting yourself in the way of danger to save others, to save the public. This is what it means to be a hero. Thank you for everything.” – Amalina
“Thank you all so much. Hope all contract doctors will be treated equally.”- Jespreet
“Bertahan dan terus berjuang. Anda juara di mata rakyat Malaysia.” – Noorfaezah Yusof
“Be strong! God will protect you and give you more strength to take care of the patients! Jia you! Remember you are not alone! I will pray for you! Thank you for the great job you did for Malaysia! God will bless you and protect your families too! Thank you!“ – Lut Chin Ee
“Thank you so much for your hard work to fight against this Covid-19 during the pandemic, here is my little support to you. Keep going, remember to rest when you are tired, eat when you are hungry. I will do my best by staying at home and fight together with you! #malaysiaboleh!“ – Yan Sin
“Thanks for your effort and dedication. Sending thanks and warm thoughts to all of you who are working through these challenging times. We appreciate all you do. ❤” – Lee Yong Chim
The ‘Adopt a Bento’ food donation drive is currently taking place at [email protected] for Klang Valley residents to express their appreciation. The next distribution of ‘Adopt a Bento’ will be made to the frontliners on duty at Putrajaya medical facility on 16th September 2021, in conjunction with Malaysia Day.
For more information about the festivities and promotions of the mall, kindly visit the: –
Paradigm Mall JB Website: www.paradigmmall.com.my/jb/
Paradigm Mall JB Facebook Page: https://www.facebook.com/ParadigmJB/