Tech & Gadgets

Sony Launches PC Gaming Gear, Expanding Beyond PlayStation

Sony in Japan is launching a new brand that will offer PC gaming gear. The company announced Wednesday, as it aims to expand beyond its flagship PlayStation console.

Similarly, the move comes as Sony looks to compete for a share of the gaming peripherals market. Subsequently, with valued at $3.88 billion globally in 2019.

The first offerings from the new Inzone brand, targeted primarily at PC gamers. It will be three wireless headsets and two monitors. And, the priciest of which will retail for a suggested $899.99 in the United States.

“The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of Sony’s game business and marketing office, in a statement.

Also, Sony is a relative latecomer to the segment, with rival Microsoft already well established in computers and peripherals.

Other than that, the timing may be linked to production issues faced by Sony and other console manufacturers. Who are struggling to meet demand. It is the pandemic-led supply chain issues and a global chip shortage is the reason.

“Considering the short supply of PS5 (PlayStation 5) and soaring game development costs. It is becoming critical for Sony. In order for them to show stable profit to investors for the the PC gaming market.”

Hideki Yasuda, an analyst at Toyo Securities, told Bloomberg.

Sources: RFI, AFP

Adib Mohd

Recent Posts

Step In, Stand Out, Converse Introduces Malaysia’s All Star Class of 2026

Are you ready to meet your new classmates? Converse Malaysia will bring you into a… Read More

12 hours ago

IKEA Malaysia Crowns Three Ultimate Cook-Off Champions

The heat was on and creativity was unleashed. On 4 and 5 October 2025, over… Read More

13 hours ago

Maxim E-hailing Shares Free Car Seats for Best Drivers, Pioneering Child Passenger Safety in Kuala Terengganu

Maxim E-hailing Shares Free Car Seats for Best Drivers, Pioneering Child Passenger Safety in Kuala… Read More

14 hours ago

47th ASEAN Summit? Heart-Melting Moments, Laughter and Unity in Kuala Lumpur!

On October 26, Malaysia took the spotlight as the host of the 47th ASEAN Summit.… Read More

14 hours ago

Viral Diplomacy: The Unforgettable Moments of the 47th ASEAN Summit

The 47th ASEAN Summit in Kuala Lumpur was more than a platform for high-level policy… Read More

17 hours ago

4 Ways Garmin Helps You Prioritise Health & Self-Care This Pinktober

Because taking care of yourself isn’t just a trend, it’s a lifestyle. October might be… Read More

1 day ago

This website uses cookies.