Did You Know Toblerone Has A Hidden Symbol On Their Packaging?

Toblerone is a popular brand of chocolate bars that originate from Switzerland. They are known for their triangular shape chocolates and letter engraving.

However, did you know that there is a secret symbol on the Toblerone packaging? Yes, that’s right! There is actually a picture of a bear on the mountains of the packaging!

A Twitter user shared this discovery on her Twitter. The user tweeted “My son had his first Toblerone today. “What’s the bear for?” Me: “what bear?”

“I was today years old when I found out there’s a bear in the Toblerone logo,” she continued. If you look closely at the image of the mountains, you can clearly see a picture of bear standing on its hind legs.

Theodor Tobler created the Swiss chocolate design, who is also the founder of the Tobler chocolate factory. He came up with the distinctive triangular shape and packaging.

People thought that the Matterhorn in the Swiss/Italian Alps is the inspiration for the triangular design of the Toblerone bar. However, Theodors’ sons claim that the triangle design was inspired by a pyramidal formation performed by dancers at the Folies Bergères.

Moreover, you can also see the Matterhorn which is on the Toblerone box. This is where you can find the image of the bear.

The bear is actually a symbol for the city of Bern, Switzerland which is where the chocolate originates from. Bern is also known as the city of bears.

Sources: Daily Mail

Adib Mohd

Recent Posts

Successful Red Bull Dance Your Style Asia Tour Names Two Malaysian Wild Cards to Represent at the Regional Finals in Singapore

KUALA LUMPUR, MALAYSIA, April 8, 2026 – Malaysia’s dance scene came alive and proved its… Read More

10 hours ago

ST Rosyam Mart recognised as the Fastest Growing 24-Hour Wholesale Hypermarket Chain 2025 (First Record Holder) by Asia Records

Kuala Lumpur, 9 April 2026 – Congratulations to ST Rosyam Mart! The brand has been… Read More

11 hours ago

BIG CARING Group Strengthens Operations with Automation- Driven Distribution Centre and Centralised Corporate Hub

BIG CARING Group today unveiled its new Distribution Centre in Klang alongside a centralised corporate… Read More

11 hours ago

Yayasan MR D.I.Y. launches Him & Her Health Run 2026

KUALA LUMPUR, 9 April 2026 - Yayasan MR D.I.Y. has launched the inaugural Him &… Read More

1 day ago

Wah Chan Reimagines Jade as A Modern Language of Love This Mother’s Day

KUALA LUMPUR, Malaysia, April 8, 2026 — Wah Chan, one of Malaysia’s most established jewellers,… Read More

1 day ago

This website uses cookies.