News

Coway Malaysia Unveils Refreshed Brand Identity And Commitment To Change Your Life

Coway, the Best Life Solution Company unveiled its refreshed brand identity during the Brand Renewal event held at The Space, Menara Ken TTDI. The brand renewal initiative is in conjunction with its 17th anniversary and marks Coway’s continuous commitment in elevating the quality of life through innovative products and heartfelt services.

During the Brand Renewal event, key representatives of Coway Malaysia shared about the brand’s journey and evolution since it first entered the Malaysian market in 2006. Coway has expanded its product offerings from water and air purifiers to more holistic home appliance experience for the Malaysian public. This includes the unveiling of Coway’s new look, new business extension such as the latest Coway Air Conditioner and Massage Chair. Therefore, Coway also believes that in order to maintain brand relevancy and as the key driver in providing healthier lifestyle, Coway is committed to be an innovator and caregiver who changes lives for the better – every moment of everyday.

Gracing the event with her presence is Coway Malaysia’s local brand ambassador, Mira Filzah where she shared what “Change” meant to her and how Coway has changed her life. Various Coway products such as the CORE PLUS water purifier, Coway Massage Chair, Coway Air Conditioner, NOBLE air purifier and more were displayed during the event.

Kyle Choi, Managing Director of Coway Malaysia shared, “2023 has been great for us at Coway Malaysia. On top of celebrating the 17th year of serving the Malaysian market, we are honoured to be part of many life-changing moments in the Malaysian households with our products and services. And now, we are launching our refreshed brand identity which represents our dedicated commitment to innovation, quality, and customer satisfaction, as well as our vision to empower Malaysians to live healthier and happier lives.”

The commitment Coway took on 17 years ago to better Malaysian lives has not wavered and will continue to fulfil this promise in bringing a holistic home appliance experience to Malaysians as the Best Life Solution Company.

Coway will promote and encourage Malaysians continuously to stay active and live a healthier lifestyle with the company’s annual event – Coway Run which will take place this coming September 2023.

For more information about Coway’s Brand Renewal event, kindly visit www.coway.com.my/ourpromisetoyou.

Adib Mohd

Recent Posts

Toshiba Turns 95 with a Giant Fridge, Big Vibes & A Spot in the Malaysia Book of Records

Who says anniversaries are just cake and candles? For Toshiba’s 95th Anniversary Dealer Convention, it… Read More

1 day ago

Resorts World Sentosa’s Singapore Oceanarium Introduces New Experiences As Ticket Sales Go Live

Resorts World Sentosa (RWS, 圣淘沙名胜世界) has announced that ticket sales have launched for Singapore Oceanarium… Read More

1 day ago

Barista Brews at Prices You Won’t Believe Exist

Think handcrafted coffee always comes with a hefty price tag? Think again. Across Malaysia, cafés… Read More

1 day ago

POCO Introduces POCO F7: Where Futuristic Design Meets Exceptional Power

POCO, a leading technology brand among young tech enthusiasts, today unveiled POCO F7, setting a… Read More

1 day ago

Proton Owners Hit the Road for Wellness: AG Autoworld x Herbal Farmer Flag Off First-Ever Fun Drive in Johor

What do you get when you mix wellness, good vibes, and 30 Proton cars? A… Read More

1 day ago

OMSMC Earns Spot in Newsweek’s Global Hospital Rating 2025

Oriental Melaka Straits Medical Centre (OMSMC) has been listed in Newsweek’s Global Hospital Rating 2025,… Read More

1 day ago

This website uses cookies.