News

Pizza Hut Enters New Food Category With “Melts” And It Is Not Pizza!

Pizza Hut Malaysia is set to entice diners with an entirely new product range called Pizza Hut Melts™. The offering features a baked crunchy wrap crust which is loaded with a choice of four different varieties of hearty toppings, each oozing copious amounts of mozzarella cheese. 

Pizza Hut aims to expand beyond pizza, traditionally an occasional group meal, into an everyday individual dining experience. 

Pizza Hut Malaysia Chief Marketing Officer Emily Chong sees the introduction of Melts unlocking a whole new category within the brand, consequently making it more accessible while drawing a larger pool of younger consumers.

“Melts is designed for the busy on-the-go lifestyle of young Malaysians who crave a cheesy meal but may not have the time to enjoy a whole pizza. Pizza Hut is focused on being more than just an occasional treat. We aim to become a contemporary, everyday meal option, and the Melts, are a perfect vehicle for this strategy. They are quick, tasty and lend themselves to both solo and group diners, which is something our research shows is on trend,” said Chong.

To mark this significant foray, Pizza Hut is collaborating with up-and-coming female pop group – Dolla.  The Malaysian girl band which recently had a big Hari Raya hit, have been named product ambassadors for Pizza Hut Melts.

The four Pizza Hut Melts flavours; BBQ Chicken, Chicken Mania, Surf’s Up and Aloha Lover are priced from RM16.90 for ala carte, from RM17.50 with dipping sauce, and from RM18.90 for a MyBox Melts set, which includes a side and a drink.

For more information, please visit www.pizzahut.com.my

Adib Mohd

Recent Posts

Toshiba Is Celebrating 95 Years With An Interactive Game & Prizes Worth Up To RM30k & No Purchase Required

Okay, serious question: Does your home need a major glow-up? Because Toshiba, the brand that’s… Read More

10 hours ago

Eco-Shop & FAMEMAS Launch ‘Malaysia Power’ Contest, Win a FREE Trip to SEA Games Bangkok

If you’ve ever wanted to be the ultimate fan and cheer on Team Malaysia on… Read More

11 hours ago

Happy Birthday IZIPIZI! Hits 15 Years With The VIBE-Y ECHO Collection & It’s Sustainable

If your eyewear game needed a glow-up, listen up! Parisian brand IZIPIZI is officially celebrating… Read More

11 hours ago

MAGGI Competition Shatters Records, Finds Malaysia’s Next Top Chefs

The 28th MAGGI® Secondary School Cooking Competition (MSSCC) just wrapped up with a record-breaking grand… Read More

11 hours ago

IT’S OFFICIAL: YTL’s Yes Just Leveled Up to 5G Advanced, Say Hello to Malaysia’s VIP Internet Lane

Stop scrolling for a sec, because YTL Communications just made history again, and it’s a… Read More

11 hours ago

LEGO Just DROPPED The Ultimate Gaming Sets From Minecraft, Fortnite & Super Mario!

Calling all serious gamers! Prepare to 'break the bank' because The LEGO Group just launched… Read More

11 hours ago

This website uses cookies.