News

Pizza Hut Enters New Food Category With “Melts” And It Is Not Pizza!

Pizza Hut Malaysia is set to entice diners with an entirely new product range called Pizza Hut Melts™. The offering features a baked crunchy wrap crust which is loaded with a choice of four different varieties of hearty toppings, each oozing copious amounts of mozzarella cheese. 

Pizza Hut aims to expand beyond pizza, traditionally an occasional group meal, into an everyday individual dining experience. 

Pizza Hut Malaysia Chief Marketing Officer Emily Chong sees the introduction of Melts unlocking a whole new category within the brand, consequently making it more accessible while drawing a larger pool of younger consumers.

“Melts is designed for the busy on-the-go lifestyle of young Malaysians who crave a cheesy meal but may not have the time to enjoy a whole pizza. Pizza Hut is focused on being more than just an occasional treat. We aim to become a contemporary, everyday meal option, and the Melts, are a perfect vehicle for this strategy. They are quick, tasty and lend themselves to both solo and group diners, which is something our research shows is on trend,” said Chong.

To mark this significant foray, Pizza Hut is collaborating with up-and-coming female pop group – Dolla.  The Malaysian girl band which recently had a big Hari Raya hit, have been named product ambassadors for Pizza Hut Melts.

The four Pizza Hut Melts flavours; BBQ Chicken, Chicken Mania, Surf’s Up and Aloha Lover are priced from RM16.90 for ala carte, from RM17.50 with dipping sauce, and from RM18.90 for a MyBox Melts set, which includes a side and a drink.

For more information, please visit www.pizzahut.com.my

Adib Mohd

Recent Posts

Zoom into Brilliance, HUAWEI Pura 80 Series Arrives in Malaysia with Unmatched Camera Power and Striking Design

HUAWEI Malaysia has officially unveiled its next-generation flagship lineup, the HUAWEI Pura 80 Series, setting a… Read More

23 hours ago

PayNet Joins MIT CSAIL’s FinTechAI Initiative as Sole Malaysian Member, Pioneering Ethical AI in Finance

Payments Network Malaysia Sdn Bhd (PayNet) has been named the sole Malaysian founding member of… Read More

1 day ago

NakNak’s Bold Bulgogi Series: Big Flavours, Korean Vibes & A Side of Curly Fries

Homegrown quick service restaurant brand NakNak is turning up the flavour this season with the… Read More

2 days ago

Eco-Shop Ushers in Merdeka Spirit with Nationwide “Satu Senyuman, Seribu Makna” Campaign

Eco-Shop, Malaysia’s Leading Ultra Affordable Household Retailer, is calling on Malaysians to rediscover the beauty… Read More

2 days ago

Stephen Curry Takes Curry Camp Global, First Stop, Asia!

Stephen Curry is going global. For the first time ever, his iconic Curry Camp is… Read More

2 days ago

Charge Fast, Stay Cool, Live Free CUKTECH Celebrates Merdeka with Pocket-Sized Power Tools

Say hello to hassle-free charging, cool commutes, and gadgets that just work, anytime, anywhere. The… Read More

2 days ago

This website uses cookies.