News

The LEGO Group Unveils Its First-Ever Retailtainment Concept Lego Certified Store In Malaysia

A whole new experience awaits at the first-of-its-kind retailtainment LEGO Certified Store (LCS) that has just been unboxed at Sunway Velocity Mall, Kuala Lumpur. This first-ever retailtainment concept store opening further marks a historic milestone extension by The LEGO Group, Malaysia’s well-loved brick store that seeks to nurture and foster the power of play.

It is more than just shopping for a box of bricks as this distinct store is poised to bring the ultimate LEGO play experience closer to fans of all ages with a hybrid of digital and physical retail experiences. Everything about this new store just clicks like two pieces of LEGO bricks, with an extension of play that provides shoppers with a series of interactive elements that promises to inspire and develop the creators of tomorrow. Customers will be able to interact with the brand in new creative ways with a few special features built-in at the store.

The new retailtainment store offers a holistic experience for families with children, as well as adults for an interactive time together

One highlight of the LCS is the stunningly detailed Mosaic Wall that was inspired by Malaysia’s icons, such as the Petronas Twin Towers, KL Tower and Malayan Tiger using 37,146 pieces of LEGO bricks and 60 hours to build. The vibrant montage that represents the best of Malaysia was specially designed by Nicholas Foo, one of the 15 LEGO Certified Professionals worldwide.  Additionally, there is an interactive Disruptor Unit with a movable magnifying feature that allows customers to get up close to appreciate and view the intricate details of fully built sets in the store. 

Also, there is a Curated stall where The LEGO Group showcases their latest novelties such as the 10320 LEGO® Icons Eldorado Fortress, for fans alike to observe up close. Last but not least, there are Build a Minifigure stations that invite fans to let their imagination run wild and create their very own unique minifigures. Shoppers can customise a LEGO Minifigure version of themselves!

Get creative and build a version of yourself at the Build a Minifigure station, where you can customise LEGO Minifigures to your liking

“With the overwhelming support and love for The LEGO Group shown by Malaysians of all ages throughout the years, it has inspired us to reimagine in-store experiences to become more interactive and immersive to become an extension of play – where there is something for everyone be it adults, children or even collectors. We believe that hands-on play in-store is vital to creating meaningful connections, where customers will be able to have fun while participating in brick-inspired activities,” said Rohan Mathur, Marketing Director of LEGO Southeast Asia.

Located in the heart of the bustling streets of Kuala Lumpur, this LCS with a retailtainment concept is easily accessible via multiple modes of transportation and is housed at Lot 1-19, Level 1, Sunway Velocity Mall. With The LEGO Group’s growing presence that has been well-received among families with children as well as adults globally, the opening of this retailtainment concept store further reinforces the brand’s ethos to bring the power of play to the table.

Get creative and build a version of yourself at the Build a Minifigure station, where you can customise LEGO Minifigures to your liking

To celebrate the new store opening, there will be a few exclusive offers up for grabs, while stocks last. The first 100 shoppers who purchase any LEGO playsets will receive additional Box of Bricks’ BOB+ membership points. Those eager to add to their LEGO collection can look forward to more deals, as the first 200 shoppers who purchase any LEGO playsets, are entitled to receive a RM50 Cash Voucher that can be redeemed with the next purchase above RM300 on any LEGO playsets. To sweeten the deal, shoppers who spend RM299 on any LEGO playsets will receive a complimentary LEGO Folder Bag, while those who spend RM499 on any LEGO playsets, will receive a complimentary LEGO Umbrella.

Do not miss out on the social media contest to stand a chance to win exciting prizes. To participate, take a photo of yourself at the brand-new LEGO Certified Store at Sunway Velocity Mall and post it on social media with the hashtag #LEGOMY to be in the running.

For more details about the new LEGO Certified Store, visit www.LEGO.com.

Adib Mohd

Recent Posts

Your September–October Watchlist: Food, Drama & Frights

Mark your calendars, TV junkies. September & October are serving drama, food wars, and spooky… Read More

1 day ago

Pandora Talisman Drops, Ancient Coin Energy Meets Modern Vibes

Pandora is flipping the script this autumn with the launch of Pandora Talisman, a jewellery… Read More

1 day ago

LADA Unveils ‘Langkawi Special Deals’ with MAG Partnership to Supercharge Island Tourism

The Langkawi Development Authority (LADA) has launched “Langkawi Special Deals”, a strategic tourism campaign featuring… Read More

1 day ago

Maxim Rolls Out Partner-Driver Legalization Program to Elevate Compliance and Road Safety

Maxim, one of Malaysia’s leading e-hailing platforms, has officially introduced a Partner-Driver Legalization Program designed… Read More

1 day ago

Sabah Crowned Malaysia’s Favourite Destination, A Paradise of Peaks, Seas, and Culture Awaits!

Sabah, located in the north-eastern part of Borneo, has officially earned the title of Malaysia’s… Read More

1 day ago

Coca‑Cola Brings Back ‘Share a Coke’ Now With a Proudly Malaysian Twist

This Merdeka, Coca‑Cola is turning up the nostalgia and the local flavour. The iconic ‘Share… Read More

2 days ago

This website uses cookies.