News

McDonald’s Malaysia And KPOP Sensation NewJeans Spice Things Up!

McDonald’s Malaysia has embarked on another exciting brand campaign, this time with the South Korean girl group sensation NewJeans, to ignite excitement and treat Malaysians to a month of delicious offerings and electrifying dance moves. This initiative is part of a regional campaign which began in South Korea before making its way to the Philippines, Thailand, Indonesia, Brunei, and now in Malaysia.

The theme of the campaign revolves around the beloved Spicy Crispy Chicken Burger, along with the introduction of the highly anticipated limited-time offer, the Spicy Crispy Chicken Wrap. The Spicy Crispy Chicken Burger, a fan favourite, boasts the iconic flavours of the extra crunchy crispy chicken patty paired with mouthwatering spicy garlic sauce. On the other hand, the Spicy Crispy Chicken Wrap elevates the experience by complementing the crispy chicken patty with a golden hash brown, all perfectly wrapped in a warm tortilla.

In conjunction with these Spicy Crispy Chicken offerings, McDonald’s Malaysia also presents the McDonald’s Chicken Dance Mission. NewJeans fans can join this exciting mission until 24 September 2023, by showcasing their dance moves to the McDonald’s Chicken Song specially curated by NewJeans, on their Instagram profiles with the hashtag #McDChickenDance. Participants stand a chance to win exciting weekly prizes, including the McDonald’s x NewJeans Special Gift. 

“The brand philosophy of McDonald’s Malaysia has always been to provide ‘delicious feel-good moments’ to Malaysians from all walks of life, and we always strive to find new ways to stay innovative while engaging with our loyal customers. To be a part of this regional initiative is a delight for McDonald’s Malaysia, as we get to share our excitement in engaging and treating NewJeans fans in Malaysia,” said Melati Abdul Hai, Vice President & Chief Marketing Officer, McDonald’s Malaysia.

To encourage Malaysians to take part in the McDonald’s Chicken Dance Mission, McDonald’s will be hosting a special on-ground activation from 15 to 17 September 2023. During this period, individuals can visit the McDonald’s Bukit Bintang restaurant to record their McDonald’s Chicken Dance. Furthermore, customers at the McDonald’s Bukit Bintang restaurant will have the opportunity to immerse themselves in an exclusive in-store experience and collect unique McDonald’s merchandise. 

The grand finale of this exciting 3-day event, taking place on 17 September 2023, promises an array of programs from 5:30 PM to 7:00 PM. These include a crowd-pleasing McDonald’s Chicken Dance performance and master class, as well as the thrilling McDonald’s Chicken Dance-Off Mission. Malaysians can sign up for the dance-off mission and stand a chance to compete on the spot for attractive McDonald’s x NewJeans Special Gift and McDonald’s merchandise during this grand finale. 

For more information about the Spicy Crispy Chicken offerings, visit McDonald’s Malaysia’s official website at www.mcdonalds.com.my

Adib Mohd

Recent Posts

TV Sarawak Is Leveling Up, From Kuching to the World with Spotlight 25/26

Since its debut in 2020, TV Sarawak (TVS) has been rewriting what it means to… Read More

2 days ago

Skechers Steps Up the Game with New Basketball Collection

Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has… Read More

2 days ago

LexisNexis Brings AI Legal Sidekick to Malaysia with Protégé

Move over Suits, the future of law just got an AI upgrade. LexisNexis has officially… Read More

2 days ago

BJAK Turns Insurance Renewals into Rewards with RM100,000 Mega Giveaway This 10.10

Renewing insurance and road tax is often a last-minute hassle, but BJAK, Malaysia’s largest online… Read More

2 days ago

SHANTEA Dessert Opens First Outlet at Mid Valley, Serving Malaysian Culture Through Sweet Creations Ahead of Visit Malaysia 2026

Malaysian flavors stepped into the spotlight today as SHANTEA Dessert officially opened its first outlet… Read More

2 days ago

Energea Powers Up Malaysia with Bold Tangerine Collection and Next-Gen Hybrid-Solid State Powerbank

Energea, the lifestyle-driven power solutions and tech accessories brand, has officially introduced two groundbreaking innovations:… Read More

2 days ago

This website uses cookies.