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Sun Fresh’s Premiere Store: Discover the Exquisite World of Japanese Fruits in TRX, Kuala Lumpur

Sun Fresh Group Holdings Co., Ltd. (headquartered in Chiba, led by CEO Akiko Ochiai, referred to as Sun Fresh) proudly announces the opening of its inaugural store in Malaysia, situated within the SEIBU department store in the International Financial Special Zone, commonly known as TRX, in Kuala Lumpur. The grand opening is scheduled for November 29, 2023, coinciding with the launch of the SEIBU department store.

Spanning four levels within The Exchange TRX, occupying over 265,000 square feet, the SEIBU department store will feature more than 700 luxury, international, contemporary, and Japanese brands. Strategically located in the highly accessible TRX, the Sun Fresh store will boast a dedicated food area conceptualized after a traditional Japanese department store basement, offering an exclusive selection of fresh Japanese fruits unavailable elsewhere in SEIBU.

Having successfully expanded its international presence in Thailand and Hong Kong, Sun Fresh recognizes the burgeoning demand for Japanese fruits overseas. The decision to enter the Malaysian market aligns with the country’s pro-Japanese sentiment, coupled with a substantial influx of Japanese-interested tourists.

Sun Fresh’s key strengths lie in its premium product lineup sourced directly from dedicated farmers, a privilege only available through its extensive network of 40 department store locations across Japan. Stringent quality control measures are applied by trained Japanese and local staff, ensuring that seasonal foods corresponding to the Japanese four seasons are consistently provided. Notably, the company excels in offering personalized gift wrapping tailored to customer preferences and budget constraints. To maintain optimal freshness, all products are exclusively air-shipped to Malaysia.

The store will be divided into two sections: an eat-in area featuring fruit sandwiches, fruit parfaits, and made-to-order fresh juices, and a sales section offering a diverse range of products from everyday fruits to exquisite gifts. Sun Fresh’s product selection is thoughtfully curated for Malaysia’s diverse cultural landscape, catering to celebratory occasions such as Hari Raya, Lunar New Year, and Deepavali. From the opening day until the year’s end, the store will showcase in-season Japanese delights, including melons, shine muscats, apples, strawberries, and persimmons.

Beyond its exceptional product offerings, Sun Fresh distinguishes itself with carefully crafted displays and services, promising a shopping experience that transcends the traditional greengrocer store. The company is committed to providing not just superior products but also an embodiment of Japanese hospitality, elevating the overall customer experience.

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