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THE COMMUNE and EU Holidays Forge Strategic Partnership to Revolutionize Cross-Border Travel and Shopping Between Singapore and Johor

THE COMMUNE, Johor’s groundbreaking lifestyle mall, proudly announces a strategic partnership with EU Holidays, one of Singapore’s leading travel agencies renowned for its innovative and customer-centric travel packages. This collaboration marks a significant milestone as THE COMMUNE becomes the first shopping mall in Johor to secure a partnership with a prominent Singaporean travel agency, reinforcing the mall’s position as a trailblazer in the region’s retail and tourism sectors.

As the only shopping mall in Johor with such a partnership, THE COMMUNE is positioned to play a pivotal role in boosting tourism connectivity between Johor and Singapore, especially with the upcoming Rapid Transit System (RTS) and the Singapore- Johor Special Economic Zone (SEZ). This collaboration is perfectly timed, placing THE COMMUNE far ahead of other industry players in capitalizing on the burgeoning cross- border tourism market.

David Kang, CEO of THE COMMUNE, shared his excitement about the collaboration: “We are thrilled to partner with EU Holidays, a leader in Singapore’s travel industry. This partnership not only elevates THE COMMUNE’s status as a premier shopping destination but also enhances our vision of being a dynamic community hub. We are eager to welcome Singaporean tourists and provide them with an unparalleled shopping experience that bridges the best of both worlds—Singapore and Johor.”

EU Holidays, known for its comprehensive travel packages and exceptional service, views this collaboration as a game-changer in the travel industry. “This partnership with THE COMMUNE allows us to offer our customers a richer, more integrated travel experience. It strengthens the economic ties between Singapore and Malaysia, while also providing our travellers with exclusive shopping benefits in Johor,” said Wong Yew Hoong, Director of EU Holidays.

Exclusive Benefits for Travellers The partnership promises an array of exclusive benefits for EU Holidays’ customers traveling from Singapore to Johor. These include special discounts and promotions at THE COMMUNE, as well as convenient shopping and dining packages tailored for Singaporean visitors. In addition, Singaporeans will have the opportunity to see THE COMMUNE featured in EU Holidays’ roadshows across Singapore, further boosting the mall’s visibility and appeal.

Innovative Cross-Border Tour Packages In a first-of-its-kind initiative, EU Holidays will operate exclusive bus tours from Singapore to Johor, including direct routes to THE COMMUNE in Kulai. These tours are designed to offer Singaporean travellers a seamless and enriching cross-border experience, combining the best of travel, shopping, and cultural exploration.

Commemorating the Partnership The partnership was officially sealed with an MOU signing at EU Holidays’ Suntec City HQ on 23 August. This event symbolizes the beginning of a new era of cross-border collaboration that is expected to significantly enhance the travel and shopping experiences for tourists from Singapore and Johor.

About THE COMMUNE Located in the heart of Indahpura, Kulai, THE COMMUNE is a state-of-the-art retail hub that spans a net lettable area of 200,000 square feet across four acres. The three-storey mall features two major anchors: Hwa Thai Supermart, a beloved Johorean grocery chain known for its quality products and value pricing, and Sports Affairs, a world-class sports facility offering 10 indoor badminton courts, 2 futsal courts, and basketball facilities. THE COMMUNE is strategically located just 15 minutes from Senai International Airport, 5 minutes from Johor Premium Outlets (JPO), and 6 minutes from the North-South Highway, ensuring effortless access to Johor Bahru City Centre and Singapore.

As the opening on 10 September 2024 approaches, THE COMMUNE invites everyone to join in the celebration of a new era of retail excellence and community spirit that it promises to usher into the region.

Adib Mohd

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