Serving Warmth Beyond the Cup – The Coffee Bean & Tea Leaf® Malaysia Gives RM63,500 to Communities in Need This Ramadhan
Embracing the spirit of giving and togetherness this Ramadhan, The Coffee Bean & Tea Leaf® Malaysia is extending a helping hand through its Caring Cup initiative. This year, the brand has partnered with esteemed organisations to uplift underserved communities, ensuring that kindness is shared in meaningful ways while fostering a culture of care – one that reflects the values of unity and compassion that define this sacred month and extends beyond the season.
“At The Coffee Bean & Tea Leaf® Malaysia, we believe that a cup of kindness goes a long way, and that true impact comes from meaningful, sustained efforts. Through our Caring Cup programme, which is made possible by the generosity of our customers, we are proud to support initiatives that bring real change to communities in need.” said Pink Fong, Regional Marketing Director of The Coffee Bean & Tea Leaf® Malaysia and Singapore.
“This Ramadhan, we have partnered with MERCY Malaysia, Kechara Soup Kitchen, and Assunta Hospital – three organisations dedicated to uplifting those in need through focused and impactful initiatives. From delivering emergency aid through MERCY Malaysia’s crisis response efforts to providing meals to underserved communities with Kechara Soup Kitchen, each collaboration reflects our commitment to meaningful, purpose-driven support. By working with these trusted partners, we strive to create lasting change, ensuring that every act of kindness makes a real difference where it matters most.”
Bringing Relief to Tornado Victims with MERCY Malaysia
In the wake of the recent tornado in Sekinchan, Selangor, many families are facing the difficult task of rebuilding their lives. To extend support during this challenging time, The Coffee Bean & Tea Leaf® Malaysia has partnered with MERCY Malaysia, contributing RM30,000 in cash and kind to “Project Kasih Sekinchan” – a relief effort providing immediate assistance to affected families. Through food boxes, essential aid, and festive goods, this initiative ensures that those affected can still find comfort and warmth as the festive season approaches. By lending a helping hand, The Coffee Bean & Tea Leaf® Malaysia hopes to not only provide material aid but also a message of solidarity—a reminder that in times of hardship, no one is left behind, and even the smallest act of kindness can bring hope.
Serving Communities with Kechara Soup Kitchen
In an effort to support those facing food insecurity, The Coffee Bean & Tea Leaf® Malaysia collaborated with Kechara Soup Kitchen to provide freshly baked pastries to individuals in need. Over four weeks, the brand donated a total of 800 pastries to marginalised communities through Kechara Soup Kitchen’s Kuala Lumpur Hub, which has been serving the urban poor, homeless, and underserved communities for over 17 years. For many, a warm meal can serve as a moment of comfort, and through this initiative, The Coffee Bean & Tea Leaf® Malaysia hopes to bring a small gesture of kindness to those who need it most.
Supporting Marginalised Communities with Assunta Hospital
For many underserved individuals and families, access to healthcare can be a challenge. In the spirit of giving, The Coffee Bean & Tea Leaf® Malaysia has contributed RM30,000 to Assunta Hospital, ensuring that those in need receive the medical care they deserve. Founded in 1954 by the Franciscan Missionaries of Mary, Assunta Hospital has remained steadfast in its mission to provide compassionate and accessible healthcare. This contribution reflects The Coffee Bean & Tea Leaf® Malaysia’s dedication to uplifting lives, ensuring that support reaches those who might otherwise struggle to access vital healthcare services.
The Coffee Bean & Tea Leaf® Malaysia, with the generosity of its customers and the dedication of its partners, has contributed a total of RM63,500 to communities in need this Ramadhan. More than just donations, these initiatives represent its deep-rooted commitment to making a lasting difference. As the brand continues its journey of brewing care beyond the cup, it remains focused on strengthening these partnerships to expand its impact even further. The Coffee Bean & Tea Leaf® Malaysia upholds its mission of ensuring that every cup poured is infused with purpose and compassion, reinforcing that kindness is not just an act but a force for meaningful and sustainable change.
For more information about these initiatives and our Caring Cup programme, please visit our website at https://www.coffeebean.com.my/caring-cup. Additional information on the latest offerings from The Coffee Bean & Tea Leaf® Malaysia, news and promotions can be found on our Facebook page www.facebook.com/CBTLMalaysiaPage, Instagram account @coffeebeanMY, TikTok account @coffeebeanMY, website www.coffeebean.com.my, or download our app MyCBTL, available on Apple App Store and Google Play Store.