Let’s face it, milk isn’t always the coolest drink in the fridge. But what if we told you milk just got a makeover? Enter the #CrunchyandHealthyMilk era with Glico Malaysia’s latest launch: Pocky Milk a delicious twist to your daily dose of calcium and fun!
Designed to make nutrition more exciting (and way less boring), the new Pocky Milk is a fibre-enriched biscuit stick slathered in creamy goodness made from premium Hokkaido milk. If you’ve never had Hokkaido milk, think: smooth, velvety, and a touch of vanilla magic.
So, why the upgrade? Turns out, Malaysian kids drink a lot of milk but not for long. As they grow older, milk gets ditched for trendier snacks. And veggies? Forget it. But parents still want the best for their little ones (81% of them, to be exact!), and Glico is stepping in with a snack that’s tasty and nutritious. Win-win!
Pocky Milk = fun + fibre + family moments
According to Lee Yeen Theng, MD of Glico Malaysia, the new Pocky Milk aims to keep the Pocky legacy alive bridging generations through one crunchy, creamy stick at a time. “It’s not just a snack; it’s a memory-maker,” she said. Think of it as a nostalgic treat for parents and an exciting discovery for kids.
And speaking of parenting wins, celebrity mom Yana Samsudin is all for it. “Kids can be picky, so I’m always looking for sneaky-yet-fun ways to keep their meals nutritious,” she shared. She’s teaming up with Glico to spread the joy of smarter snacking because health and happiness can come in one crunchy bite.
The #CrunchyandHealthyMilk campaign isn’t just staying online. It’s hitting the ground, visiting 50 schools in the Klang Valley, bringing milk-powered fun and food education to students everywhere.
Bonus Level: Welcome to the Pocky Nutriverse!
Because what’s a modern campaign without a virtual world? Pocky has launched the Pocky Nutriverse, a game-packed universe made for Gen Z (and Gen Alpha) to explore, snack, and learn in style.
The verdict? Pocky Milk is here to change the milk game, one crunchy stick at a time. Whether you’re a nostalgic millennial or a parent on a mission, this is one treat you can feel good about.
Grab your pack from supermarkets or Shopee from just RM3.40.
And don’t forget to check out the Pocky Milk Nutriverse video here: