Launched on 30 April at the Blue Atrium, Sunway Pyramid, the guardian Awards 2025 was more than just an event it was a full-on celebration of the products Malaysians genuinely love and trust. From beauty to personal care to health essentials, this award is all about spotlighting what really works in our daily routines.
The atmosphere? Chill, upbeat, and all about embracing your unique kind of beauty inside and out.
It brought together health experts, influencers and beauty fans to celebrate what it truly means to care for yourself not just to look good, but to feel great too.
According to Anna Ng, Marketing Director of guardian Malaysia, the awards showcase products that Malaysians use every single day products that support daily routines and boost self-confidence in real ways.
The 4 Main Categories of guardian awards 2025
Category 1: Best Sellers
These are the cult favourites—the ones you’ve probably seen (or used) a dozen times.
Makeup
- Face: Skintific Cover All Cushion, Catrice Nude Illusion Powder
- Eyes: Silkygirl Lash Prism Mascara, Maybelline Sky High Mascara, Barenbliss Roll To Volume Mascara
- Lips: Wardah Lip Mousse, Hanasui Lip Cream
- Fragrance (Men): Romano Eau De Parfum Grandiose
- Fragrance (Women): Syahirah Vitalis Egyptian Jasmine, Enchanteur Luxe EDP D’or
Skincare
- Cleanser: Glad2Glow Milk Amino Acids Gentle Cleanser
- Toner: Hada Labo Hydrating Lotion (Light)
- Serum: The Raw. Arbutin 2% Serum
- Moisturiser: Skintific 5X Ceramide Barrier Moisture Gel
- Body Lotion: Vaseline Gluta-Hya Serum Burst
- Acne Care: Dododots Beauty Patch
- Derma Skincare: Eucerin Spotless Brightening Booster
- Sunscreen: Sunplay Skin Aqua SPF50
- Sensitive Skin: CeraVe Foaming Cleanser
- Makeup Remover: Garnier Micellar Water
Personal Care
- Body Wash: Dove Beauty Nourishing Body Wash
- Haircare: Sunsilk Smooth & Manageable Shampoo
- Hair Colour: Garnier Color Naturals
- Hair Styling/Treatment: Gatsby Set & Keep Spray, Mise En Scene Serum
- Toothpaste: Darlie Double Action Fresh + Clean
- Toothbrush: Oral-B Pro Cross Action Electric Toothbrush
- Feminine Care: Kotex Overnight Wing
- Deodorant (Men): NIVEA Men Deep Roll On
- Deodorant (Women): Vaseline Dry Serum
Health
- Natural Supplement: Brand’s Essence of Chicken
- General Nutrition: Ensure Gold
- Pain Relief Patch: Tiger Balm Plaster
- Muscle Relief: Ammeltz Yoko-Yoko
- Modern Traditional Meds: Hurix’s Fluaway Syrup
- Family Planning: Durex Love Condom
- Gut Health: 21st Century Probiotics
- Vitamin C: Redoxon Triple Action
- Skin Health: VitaHealth Skintru
- Heart Health: Blackmores CoQ10
Category 2: Expert Picks 2025
These are handpicked by the pros—those who live and breathe skincare, beauty and wellness.
Makeup
- Best Newcomer: MAKE OVER Setting Spray
- Top Asian Brand: Wardah Lip Mousse 08
- Most Trending Brand: Lilybyred Water Tint
- Top Seller: Kahf Revered Oud EDT
- Best Vegan Product: Catrice Allround Concealer
Skincare
- Best Newcomer: Lumi Vitamin Glow Serum
- Most Innovative: Vt Reedle Shot 100
- Trending Brand: Skintific 5X Ceramide
- Best K-Beauty/J-Beauty: Medicube Zero Pore Pad
- Best Derma Brand: Eucerin Booster Serum
Personal Care
- Best New Body Care: On The Body Dead Sea Salt Scrub
- Best Skin-Friendly Pads: Bieu Organic Cotton Pantyliners
- Best Scalp Care: L’Oréal Full Resist Shampoo
- Best Beauty Shower Gel: Dove Body Wash
- Best Oral Beauty Tool: 8B Water Flosser
Health
- Best Energy Booster: Berocca
- Most Innovative Health Product: Soluxe Pea Protein
- Best Beauty Secret: Kinohimitsu Diamond
- Best Vitamin Gummies: Holistic Way Apple Cider Vinegar Gummies
Fan Favourites – It’s Your Turn to Vote
From now until 3 June 2025, the public can vote for their favourite products across more than 85 subcategories. Just head over to guardianawards.com.my and cast your vote. Bonus: you’ll stand a chance to win prizes worth a total of RM50,000.
With this many amazing products being celebrated—picked by both real Malaysians and actual experts—the guardian awards 2025 proves that self-care isn’t one-size-fits-all. It’s about what works for you.
So, what are your personal top picks? What products can’t you live without?
Sound off in the comments and don’t forget to vote on the official website starting 30 April.