MUJI introduces its latest innovation in skincare, the Sensitive Skincare & Fermented Series, carefully crafted to deliver gentle yet effective care for sensitive skin. Made with 100% naturally derived ingredients, this new line reflects MUJI’s signature philosophy: simplicity, safety, and functionality, all rooted in nature.
Sensitive Skincare: Comfort for Delicate Skin
Formulated without fragrance, colorants, parabens, alcohol, mineral oils, or phenoxyethanol, the new sensitive skincare series is allergy and stinging-tested, offering a calming experience even for the most reactive skin types. The formula includes three plant extracts, ceramides, and five essential amino acids to deeply moisturize and reinforce the skin barrier.
The Sensitive Skincare line includes:
Toning Water: A mild, deeply hydrating toner that preps and soothes the skin.
Moisturising Milk: Available in Light, Moist, and Deep Moist to suit your skin’s daily needs.
Moisturising Cream: A rich, non-greasy cream that locks in hydration and strengthens the skin barrier.
All-in-One Gel: A time-saving multitasker that combines toner, essence, milk, and cream in one step.
Fermented Series: Powered by Japanese Rice Bran
MUJI’s Fermented Skincare Series brings the benefits of traditional Japanese beauty rituals to modern routines. At the heart of this range is Rice Bran Fermented Liquid, extracted from Yamagata Prefecture rice bran and fermented to boost absorption and efficacy.
Key products include:
Booster Serum: A pre-lotion serum that enhances moisture penetration into the skin’s outer layer (stratum corneum). With over 4.47 million bottles sold in Japan, this best-seller is now available in Malaysia.
Booster Essence Lotion: Enriched with yeast extract and rice bran oil, perfect for prepping dry or rough skin before moisturising.
Designed to suit all skin types, the Fermented Series complements the Sensitive Skincare line for a routine that is both minimal and powerful.
Thoughtfully Designed for Everyday Living
MUJI’s new skincare lineup reflects a deeper commitment to sustainable and practical skincare. With refillable options, portable sizes, and a focus on low-irritation formulas, it’s ideal for those who value gentle care without unnecessary complexity.
Explore the full collection online or in stores now. Visit www.muji.com/my or follow @mujimy on Instagram for more info.
