Entertainment

10Star Cinemas Expands Into Klang Valley With Hextar World At Empire City

10Star Cinemas, a subsidiary of MAA Group Berhad, has signed a landmark Memorandum of Understanding (MoU) with Hextar World to open its flagship Klang Valley location at the iconic Hextar World at Empire City.

The MoU, signed between YM Tunku Dato’ Yaacob Khyra, Executive Chairman of MAA Group Berhad, En. Onn Norshal Hamzah, Chief Executive Officer of 10Star Cinemas, and Dato’ Eddie Ong, Group Chief Executive Officer of Hextar Group, signifies more than just an expansion, it is a bold move to redefine Malaysia’s cinema landscape through innovation, inclusivity and community empowerment.

“This isn’t just a new cinema, we’re building a new cinema experience. This MoU marks a new chapter for 10Star Cinemas. We represent access, opportunity, and identity. We’re proud to bring our signature experience, affordable luxury, while also uplifting young creators and supporting local film development right in the heart of the Klang Valley,” said En. Onn.

Expected to open in the first quarter of 2026, the Empire City location will offer premium, affordable and community-focused cinema experience. The venue will serve as a cultural venue for local and overseas filmmakers, reinforcing 10Star Cinemas’ vision of making Malaysian cinema more visible and accessible.

The collaboration reflects a shared vision between the two brands. Hextar World is dedicated to building and engaging the next generation that spark connection and creativity. The partnership with 10Star Cinemas achieves this goal by bringing in a cinema concept that not only entertains but also enriches this shared vision.

Hextar World will be the vibrant home of 10Star Cinemas’ flagship cinema in the Klang Valley, set to commence operations in the first quarter of 2026 and poised to anchor the district as a new cultural and entertainment landmark.

With six thriving cinemas in several East Malaysian locations since its founding in 2021, 10Star has established itself as a symbol of contemporary community entertainment with the brand’s commitment of bringing cinema to rural areas, empowering young storytellers and building a strong local content ecosystem that set it apart from the industry.

Having achieved that, 10Star will now embark on its journey in Hextar World to create a totally different cinema experience in terms of concept and design that focus on the expectations of the discerning urban audience.

“Hextar World is about creating destinations that inspire. Welcoming 10Star Cinemas into our fold aligns perfectly with our mission to curate meaningful, next-generation experiences for the public,” said Dato’ Eddie Ong

This milestone marks a significant moment in Malaysia’s entertainment landscape, with 10Star Cinemas set to lead a cultural and commercial wave rooted in accessibility, innovation and national pride.

About Hextar World at Empire City

Hextar World at Empire City is more than just a shopping destination—it’s a vibrant hub designed to redefine entertainment, edutainment, and lifestyle experiences. Strategically located within the Damansara area, our mall seamlessly blends leisure, learning, and lifestyle to cater to the diverse needs of residents and visiting shoppers alike. It offers a dynamic space where families, professionals, and trendsetters can shop, play, and explore. Whether you’re looking for thrilling attractions, enriching activities, or everyday conveniences, our mall is designed to inspire and elevate every visit. Welcome to Hextar World at Empire City — where shopping meets discovery, and every experience is unforgettable. Learn more at www.hextarworld.com.my or follow our social media accounts at hextarworldempirecity.

Adib Mohd

Recent Posts

TV Sarawak Is Leveling Up, From Kuching to the World with Spotlight 25/26

Since its debut in 2020, TV Sarawak (TVS) has been rewriting what it means to… Read More

9 hours ago

Skechers Steps Up the Game with New Basketball Collection

Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has… Read More

9 hours ago

LexisNexis Brings AI Legal Sidekick to Malaysia with Protégé

Move over Suits, the future of law just got an AI upgrade. LexisNexis has officially… Read More

10 hours ago

BJAK Turns Insurance Renewals into Rewards with RM100,000 Mega Giveaway This 10.10

Renewing insurance and road tax is often a last-minute hassle, but BJAK, Malaysia’s largest online… Read More

14 hours ago

SHANTEA Dessert Opens First Outlet at Mid Valley, Serving Malaysian Culture Through Sweet Creations Ahead of Visit Malaysia 2026

Malaysian flavors stepped into the spotlight today as SHANTEA Dessert officially opened its first outlet… Read More

14 hours ago

Energea Powers Up Malaysia with Bold Tangerine Collection and Next-Gen Hybrid-Solid State Powerbank

Energea, the lifestyle-driven power solutions and tech accessories brand, has officially introduced two groundbreaking innovations:… Read More

15 hours ago

This website uses cookies.