TCL, a global leading consumer electronics brand, officially launched its first-ever TCL Brand Store in Malaysia today. Strategically located at Sunway Pyramid, in collaboration with Vivid Concepts, the store aims to present TCL’s latest and cutting-edge technology experiences directly to consumers. This milestone marks the brand’s strategic initiatives towards accessibility, offering Malaysians a closer, more hands-on way to explore TCL’s ecosystem of innovative technology products.
Immersive In-Store Experience
The TCL Brand Store introduces a new way for consumers to interact with the brand’s extensive line of products. Designed to be customer-centric, TCL’s first-ever brand store includes an immersive experience as the store features interactive zones that allow customers to test and explore TCL’s advanced products.
The store launch was made possible by TCL’s partnership with Vivid Concepts, a Malaysian retail solutions company known for connecting global brands to local consumers. The collaboration created a strong bridge between the gap of online interest and offline access, giving Malaysians more opportunities to see, touch, and try before they buy.
Exclusive Deals Await – Discover the best of TCL In-Store!
Customers can now experience TCL’s line of innovative products, including their largest 115” 115C7K Premium QD-Mini LED TV, featuring all-domain halo control technology that covers everything from light generation to imaging, combined with CrystGlow HVA panel for stunning picture quality. The QD-Mini LED is also available in 85”, 75” and 65”. Customers who are interested in pursuing a better viewing experience can explore the 98C8K Premium QD-MiniLED TV, which features the industry’s top-tier display panel — the CrystGlow WHVA Panel, along with a Bang & Olufsen audio system. As for gamers, both the C7K and C8K offer gaming features such as a 144 Hz native refresh rate, 288 Hz VRR, and TCL Game Master for smooth and immersive gameplay. TCL also showcased their extensive line of home appliances featuring its latest innovations, including its FreshIN 3.0 air conditioner with offline voice control and T-AI energy saving, the sleek Free Built-IN refrigerator and its TWD105-C31DG washer dryer powered by DD inverter motor, direct drive and magnetic levitation to offer quieter, more efficient, and durable performance.
In celebration of TCL’s first-ever brand store, customers can enjoy in-store exclusive promotions as low as RM699, only from 30 May to 2nd June 2025, so don’t miss out!
A Vision for Continued Growth
Following the successful launch of the first TCL Brand Store, this milestone marks a significant step forward in TCL’s expansion plans in Malaysia. The upcoming opening of the second TCL Brand Store at IOI Mall Puchong on 7th August 2025 signals an exciting new chapter for customers in the Klang Valley. TCL will also continue to strengthen its collaboration with retail leaders like Vivid Concepts to elevate the in-store experience even further.
About TCL
Founded in 1981, TCL Industries is a global leader in smart devices and home appliances, with a strong focus on smart displays and connected living. Evolving from magnetic tape production, TCL now operates 20 manufacturing bases and 24 R&D centers worldwide, driving innovation across TVs, air conditioners, refrigerators, washing machines, and more.
In 2023, TCL ranked second globally in TV shipments (25.26 million units) and first in the 98-inch category. It also led China’s Mini LED and QLED TV sales, and ranked fourth worldwide in air conditioner shipments. Backed by over 30,000 patent applications and multiple global awards—including CES Innovation and Red Dot Design Awards—TCL continues to lead in Mini LED, AI, IoT, and smart home technology.
TCL’s display subsidiary, China Star Optoelectronics Technology (CSOT), enhances its competitiveness in ultra-large screen and high-end Mini LED TVs, reinforcing TCL’s position as a top-tier global display brand.
In 2024, TCL reported RMB 150.03 billion in revenue and RMB 49.3 billion in net profit. Moving forward, the company remains committed to sustainability, global partnerships, and delivering smarter, healthier lifestyles through its expanding technology ecosystem.
Worldwide Olympic and Paralympic Partnership Announced
At the event, TCL proudly announced its new role as an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. TCL will support the International Olympic Committee (IOC) by providing innovative display and home appliance solutions.
TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic and Paralympic to household appliances in the Olympic Village. Through this new partnership, the organizations will also work together to bring the magic of the Olympic and Paralympic to billions of fans around the world through innovative marketing campaigns. TCL will play an important role as the IOC progresses its Olympic AI Agenda – including supporting fan and athlete experiences on site and at home. TCL will also support the “Athlete Moments” initiative at the Olympic Games, which allows athletes to connect with loved ones around the world immediately after their competition.
This partnership reflects TCL’s broader mission to advance global sports experiences through sustainable innovation and high-performance technologies.
