First Pride is turning up the heat on snacking with the launch of its newest product, First Pride’s Chicken Bites! Launched alongside the fun and high-energy Game, Set, Snack! pickleball event at 91 Sports Arena (91 PickleBall), First Pride’s Chicken Bites are designed as the ultimate courtside companion – a quick, protein-rich snack that’s as satisfying as it is convenient. Whether you’re on the court or cheering from the sidelines, First Pride’s Chicken Bites deliver satisfying bites for every moment.
First Pride’s Chicken Bites come in two bold and delicious flavours: Spicy BBQ, which offers a mildly spicy, savoury profile with a rich smoky finish that’s like a beach party in your mouth and the perfect match for anything, and Seaweed, which delivers an addictive crunch paired with the distinctive umami of roasted seaweed, perfect for those who love a twist on classic comfort. More than just a snack, First Pride’s Chicken Bites deliver real protein power in a form that’s easy to prepare and great for any snack occasion.
Crafted for convenience without compromising on taste, First Pride’s Chicken Bites are ready in minutes, making them an excellent choice for busy schedules and active routines. With every serving packed with protein, First Pride’s Chicken Bites are a smart choice for post-game recovery, supporting muscle repair and energy replenishment after high-intensity play. All you must do is take them straight from the freezer and into the fryer for 3 minutes or the air fryer for 14 minutes at 200°C. Plus, they’re Halal-certified, making them an inclusive snack for everyone on any occasion, anytime.
As more Malaysians embrace the fast-growing sport of pickleball, which blends movement, community, and a fun, competitive edge, First Pride’s Chicken Bites bring bold flavours and bite-sized satisfaction to a variety of everyday moments. Whether you’re watching your favourite movie, hosting friends, or refuelling after a workout, they offer a flavourful, protein-packed snack that fits right in.
“Crafted for everyday cravings, First Pride’s Chicken Bites are packed with flavour, easy to enjoy, and just the right size for snacking alone or with friends.” said Freddie Wong, Marketing Director of Tyson Foods Malaysia. “From pickleball sessions to movie nights, it’s the kind of snack you’ll keep reaching for. With exciting flavours like Spicy BBQ and Seaweed, we wanted to add a punch of taste to any moment, whether you’re craving a quick bite or setting out a party spread.”
Making the launch even more exciting, renowned pickleball advocate Cik Manggis and her EpicKL team – a community she passionately leads graced the event with a lively exhibition match, bringing energy, excitement, and entertainment to the court. Their presence emphasised the sport’s growing popularity and gave guests a firsthand look at the community-driven spirit behind pickleball in Malaysia.
From courtside energy to casual get-togethers, First Pride’s Chicken Bites offer a delicious way to recharge and reconnect. No matter the moment, First Pride’s Chicken Bites bring people together with flavours that satisfy and simplicity that fits any lifestyle.
To bring even more value to the pickleball community, First Pride will be partnering with 91 Bistro and 91 Kopidim @ 91 Sports Arena – offering players and visitors a courtside companion that’s ready to keep up with your energy. Whether you’re taking a breather between matches or just need a quick pick-me-up, First Pride’s Chicken Bites will soon be available on-site to satisfy your cravings. It’s snacking made easy, so you can fuel up and get back in the game. Stay tuned for more as we roll out this exciting collaboration.
Now available at selected major retailers across Peninsular Malaysia, First Pride’s Chicken Bites are here to raise the bar for snacking. With bold flavours, bite-sized convenience, and a whole lot of crunches, it’s time to snack like a champ. Whether you’re on the court or on the couch, this is one bite you’ll keep coming back for.
For more information, please visit First Pride Malaysia’s official social media pages on Instagram and Facebook.
