In a strategic push to position Malaysia as a must-visit destination for Middle Eastern travellers, Batik Air has announced an exciting new partnership with ESSAD, a prestigious UAE-based privilege programme serving over 250,000 cardholders across government and private sectors.
This collaboration will see Batik Air offering exclusive travel perks and special promotional fares for ESSAD members, unlocking greater travel opportunities to Malaysia in the lead-up to Visit Malaysia 2026 (VM2026), the country’s flagship tourism campaign.
With a direct daily service from Dubai to Kuala Lumpur, Batik Air is strategically positioned to attract travellers from the Middle East, a market known for its strong interest in Malaysia’s halal offerings, family-friendly experiences, lush landscapes, and vibrant cityscapes.
“We are proud to play a key role in strengthening Malaysia’s tourism footprint in the Gulf region,” said a Batik Air spokesperson. “This partnership enables us to connect more ESSAD members with Malaysia’s diverse destinations, from the beaches of Langkawi, the cultural gems of Penang, to the natural wonders of Kota Kinabalu and Kuching.”
This initiative is part of Batik Air’s ongoing support for Malaysia’s broader tourism revival, working hand-in-hand with government agencies, private stakeholders, and international collaborators to drive inbound traffic and increase local economic impact.
As VM2026 draws closer, the airline’s focus remains clear: to provide seamless travel, curated experiences, and world-class connectivity for tourists eager to explore what Malaysia has to offer.
Plan your journey today by downloading the Batik Air mobile app or visiting www.batikair.com.