CASIO just dropped something exciting, a fresh collaboration with legendary creator NIGO®, built around the iconic G-SHOCK brand. This time, it’s not just watches, but original characters designed by NIGO® himself, bringing the spirit of G-SHOCK to life.
The characters are inspired by four signature models:
- DW-5000 – the classic square face
- DW-6900 – famous for its three digital circles
- GA-2100 – sleek with its octagonal bezel
- GA-110 – bold with a large case
Each one reflects G-SHOCK’s “tough spirit” while carrying NIGO®’s unique touch rooted in global culture. Think of them as mascots for anyone who dares to take on challenges without fear of failure.
🔹 Meet the crew: Goro, Rock, Duno, Wang-Teng
🔹 Special site + visuals: Here’s the link to explore their world, plus an animation series coming soon.
🔹 The logo: “NIGO: G-SHOCK”, the colon (:) isn’t random. It represents the hour-minute separator on a digital clock, symbolizing timeless connection.
And if you need a refresher on who NIGO® is: he’s the streetwear pioneer behind HUMAN MADE, former BAPE founder, current Artistic Director of KENZO, and collaborator with giants like Louis Vuitton and Pharrell Williams. Basically, a cultural powerhouse.
