QSR Brands (M) Holdings Bhd, the company behind KFC, Pizza Hut, and Life, is honouring Malaysia’s 68th Independence anniversary with a Merdeka campaign that goes beyond food, embracing culture, creativity, and community.
At the heart of this celebration is KFC Cara Kita, a nationwide mural movement that has transformed 14 KFC outlets across Malaysia into vibrant canvases of national pride. Created by 11 homegrown artists including Katun, Nas Suha, Bingka KL, and Haw, each mural tells a unique story of togetherness, food rituals, and local heritage, reflecting the diverse ways Malaysians enjoy KFC.
The unveiling took place at KFC Drive-Thru Shah Alam Seksyen 2, where guests explored the mural gallery, joined artist discussions, and celebrated with a media luncheon.
“For KFC, these murals are more than paintings; they are stories that bring Malaysian pride to our outlets. They represent moments Malaysians have celebrated with us for decades,” said Hanim Mazam, Chief Marketing Officer of KFC Malaysia.
The choice of 14 murals is symbolic, representing Malaysia’s 14 states and the 14 stripes of the Jalur Gemilang. Beyond the outlets, Malaysians can also own a piece of the art with a limited-edition KFC Cara Kita Touch ’n Go Charm, available exclusively on the KFC app.
The initiative extends into schools and communities nationwide. Through QSR Prihatin’s Sehati Feed to Educate programme, over 500 students in Terengganu and Sarawak will enjoy meals, care packs, and Merdeka activities. University students also took part in mural workshops, while QSR employees celebrated with a “Surat Cinta Untuk Malaysia” contest, writing heartfelt letters to the nation.
QSR Brands is also supporting the Ministry of Communications’ national celebrations with an in-kind sponsorship worth RM2.8 million. To mark Merdeka in-store, KFC is offering two Malaysian Favourite Sides for RM6.80, including Cheezy Wedges, Garlic Aioli Fries, Whipped Potato, and Coleslaw.
“As a proud homegrown brand, we see Merdeka as a reminder of unity, resilience, and progress. Our role extends beyond serving food, it’s about creating meaningful connections and contributing to Malaysia’s broader story,” said Anis Yusof, Chief Corporate Communications Officer, QSR Brands.
Since its first outlet in 1973, KFC has been part of Malaysia’s everyday moments. Today, through murals, meals, and meaningful initiatives, QSR Brands reaffirms its mission to celebrate unity “cara kita”, in our own way.
