As time ushers us into the modern era, AI seems to greet us at every corner. That includes the world of journalism.
On November 29, TV3 perfectly plotted a surprise for its audience during the Mandat Sabah 2025. Bringing a modern and interactive twist to broadcasting, TV3 launches its human-like smart innovation newscaster, Sofia.
Enhanced with creative infographic elements, Sofia delivers her speech in a relaxed yet exclusive tone. This approach aligns perfectly with Mohd Hafizul’s vision as the program producer.
Relatively new to this technology, Malaysia is now taking a step forward. This move opens doors for AI to benefit not only the media but all sectors.
Still, should we cling to AI in every aspect of life? Likely not, since it is humans who designed and control its entire system.
At the end of the day, every creation brings its own set of pros and cons. That’s the unavoidable law of life you can’t deny.
Too bad, AI might be slipping beyond control. As people use it without grasping its true purpose, let’s spark our understanding of both its benefits and risks in the media journalism realm.
AI is Our Lifetime Bestie
While we are busy carving our future path, it’s best to spare some time to peek into our smart-tech friend’s life for a moment. The UNC University will help you in this.
Instant Data Analysis Aid
With AI around your Windows, it works as an instant fast-forward button for researchers to analyse the gigantic collected data.
Also, it works best to identify literally every insight that we humans may overlook.
FOMO in the Audience’s Interest
This smart assistant proves useful in gauging audience tastes. Indeed, it offers valuable help for creators to develop content that fits the trending interests.
As a certified FOMO, AI is suitable for the position of content development advisor.
Quick Intelligent Reporting
For the full report, pass it on to your high-tech pal. Make sure to provide full and accurate information to get flawless insights.
See how it makes it easier for you. All it takes is just for you to do the research and investigate the full story.
Your News in Global Eyes
Simply make use of the AI-powered translation tools, and everyone can now read your story. No limits here, literally the whole world deserves to know your labor of passion.
Picture? Snap It with AI
After the whole day breaking your legs, running for that piece of information, AI is here to generate some photos that suit your research.
Sit down and let it create the most creative snapshot ever with your given prompt. As of today, HD images are available on request that match the quality of high-end cameras.
Will AI Be The Reason for Our Next Downfall?
All the glowing reviews aside, it’s time to uncover AI’s unseen risks. The London Metropolitan University will unveil the truth for you.
High Risk of Misinformation and Plagiarism
Some unethical parties may rely entirely on AI to complete their research. Worse, it’s literally from the early stages of reporting to post-reporting work. How lazy can people become these days?
Hence, this action will lead to some unfortunate events. Those AI-generated works may consist of false information. In some cases, it will lead to plagiarism issues, which can turn someone’s downfall.
Yes, you’ll have a full report that fits all your requirements, but the authenticity of your work could go low since it may copy someone else’s writing to finish yours.
Gotta admit, AI is definitely super genius in gathering thousands of data points. But to sort the truth from and false points, that’s on you.
No More Originality, No Chance for Creativity
Take a closer look, and you’ll notice that AI often sticks to one language style only.
If AI took over your whole work process, you’re limiting your brain from working maximally in producing valuable content. That’s sad because humans can be beyond the word usual.
Flat and Soulless Writing
Remarkably, the capability to portray full emotions in words lies in human skills. It’s truly beautiful when individuals can pour their souls into creating original masterpieces.
It’s gonna be bad when AI takes the lead in your writing. Most of your content may lack ethical reasoning, context awareness, and cultural sensitivity.
This time, you can’t blame AI because it has fixed automation in a forward delivery pattern.
Loss of Trust, No More Us
As a journalist, losing your audience’s trust is the biggest nightmare ever. Most of the time, people will likely ignore any writers who depend on AI holistically.
Luckily, people nowadays have begun to demand originality in content. Who knows, this might be your chance to show off your inner Shakespeare gift.
More Jobs for AI, None for You
With AI almost everywhere right now, people won’t stand a chance of finding a stable job.
The most affected industry would be media and journalism. Starting from scratch to the full articles or news, it all can be done with AI.
Ironic, isn’t it? Once, people fought for a spot in the job market. Now the market stands empty with only algorithms clocking in.
TV3 is Our Ally
You may have overlooked TV3’s effort in venturing into a new technology, thinking they want everything to go the easy and cheap way.
Snap out of it, buddy. That’s so wrong of you because TV3, too, is having a hard time generating ‘Sofia’ for more than a month. Thousands of trial-and-error sessions have been done to complete Sofia.
At some point, Sofia might have mixed up the language of Malay and Bahasa Indonesia.
Nurul Farah’ain Nordin, Graphic Designer.
Behind the stage crews was bending their spine to make sure Sofia appeared perfect for the audience.From visuals to expressions, from body language to voice and script, crafting Sofia was a challenge at every step.
But hey, TV3 still aced it! See, they are the perfect example of human-AI collaboration. Not fully depending on technology, but making use of it to gain full advantages.
Source: Buletin TV3, UNC University, London Metropolitan University
