ESG & Sustainability

When the FIFA World Cup Trophy Hits Malaysia, Football Fans Go Wild

If you thought your football hype couldn’t get any bigger, think again. The original FIFA World Cup Trophy just landed in Malaysia for the first time in 12 years, and trust us, it’s the kind of flex every football fan has been waiting for. From Subang Skypark to Sunway Pyramid, Malaysians were living proof that football isn’t just a sport, it’s a lifestyle.

The vibe? Electric. Think 5v5 matches, DJ beats, and live performances from Tomok, Siti Nordiana, MK K-Clique, and the reveal of Malaysia’s brand-new football anthem, Rasa-Rasa Bola. Social feeds were flooded with clips of fans snapping selfies with the iconic trophy, chanting along to the anthem, and showing off their best goal celebrations. #FIFAWorldCupMY was trending, and honestly, you could feel the excitement just scrolling your feed.

“This is insane! Seeing the trophy up close is a dream come true,” said a fan while lining up at Sunway Pyramid. “I’ve grown up watching the World Cup, and now it’s right here in Malaysia!”

Coca-Cola’s celebration wasn’t just about the glitz, it’s deeply rooted in community impact. Through its partnership with the Malaysian Football Leagues, the brand supports over 200 local matches, grassroots clinics, and stadium experiences — keeping the love for football alive in schools and local pitches. Fans weren’t just spectators; they were part of a movement encouraging the next generation of players.

And of course, Coca-Cola didn’t forget about sustainability. From recycling drives to eco-conscious activations, the campaign reminded everyone that football and caring for the planet can go hand in hand. Because what’s a celebration if it doesn’t also protect tomorrow?

The takeaway? Whether you’re there for the trophy, the beats, or the sheer football madness, this is the kind of event that makes you feel part of something bigger. For Malaysian millennials and Gen Z, the FIFA World Cup Trophy Tour by Coca-Cola wasn’t just an event, it was a full-blown cultural moment you’ll want to post, tag, and relive.

So, ready your jerseys, snap that selfie, and remember: the trophy might be shiny, but the memories are brighter.

nur

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