Samsung Electronics has secured its spot as the world’s No.1 TV brand once again. This milestone marks an impressive 20th consecutive year leading the global television market.
It also reinforces Samsung’s continued influence in shaping how audiences around the world experience home entertainment.
Samsung Electronics has held the No.1 position in the global TV market since 2006, maintaining its dominance for nearly two decades.
Over the years, the brand has consistently set the standard for innovation, design, and performance in the television industry.
According to market research firm Omdia, Samsung captured a 29.1% share of the global TV market in 2025. This latest data further reinforces its position as a global leader in home entertainment.
This achievement reinforces Samsung’s leadership across premium, ultra-large, and next-generation display technologies.
Samsung Electronics led the premium TV segment priced above $2,500, capturing a 54.3% market share.
The strong performance was driven by its flagship lineup, including Neo QLED, OLED, and lifestyle TVs.
It also maintained its lead in the segment over $1,500, holding a 52.2% market share.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics.
“Our 20-year leadership in the global TV market reflects that trust, built on decades of engineering excellence and premium innovation.”
20 Years of Industry-Defining Innovation
Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:
- 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
- 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
- 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
- 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
- 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
- 2018: 8K TVs delivered over 33 million pixels, four times the resolution of 4K.
- 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.
Samsung Electronics continues to push the boundaries of television technology through ongoing improvements in picture quality, smart functionality, and display innovation. These advancements keep redefining the modern TV experience for viewers worldwide.
The brand has also introduced new features and experiences that elevate how viewers interact with their TVs.
And these innovations have helped define today’s premium standards in the global TV industry.
Strengthening Leadership in Premium and Next-Generation TVs
Building on its legacy of innovation, Samsung Electronics continues to expand its premium TV portfolio.
The brand has introduced more Micro RGB models, advancing its next-generation display technologies. These efforts reinforce Samsung’s leadership in high-performance, cutting-edge screens.
The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.
Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup.
At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.
Samsung Electronics has maintained two decades of proven global leadership in the television industry. The brand continues to stand out as one of the most recognized and trusted TV makers worldwide.
Its lineup offers industry-leading technology across multiple price tiers, screen sizes, and display innovations.
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