Kuala Lumpur, 10 April 2026 – In a world defined by schedules and structure, New Balance invites guests to lose track of time.
New Balance brings Ellipse to life through an immersive takeover at KLoé Hotel, Kuala Lumpur, from 10 to 12 April 2026.
The space, transformed into a series of curated everyday scenes, reflects the rhythm of daily life and how movement flows seamlessly when comfort becomes second nature.
Anchored in the idea of “Lose Track of Time,” the experience reimagines the rhythm of daily life, where transitions feel effortless and every moment unfolds without interruption. Rather than a fixed routine, the Ellipse represents movement that adapts – fluid, intuitive, and entirely personal.
A New Expression of Everyday Running
The Ellipse marks a new chapter in New Balance’s running evolution, designed to deliver a comfortable, responsive underfoot experience that makes movement feel natural and unforced.
In a world where technology has turned running into a constantly connected scorecard of metrics, the Ellipse is designed to restore the beauty of being lost in the run, empowering athletes to embrace freedom, mindfulness and creativity by losing track of time and rediscovering running as a deeply personal experience.
Blending softness with a subtle bounce, the silhouette supports everything from intentional runs to spontaneous movement throughout the day. At its core, the Ellipse invites wearers to rediscover the joy of being present, to move freely, think less, and simply go.
Movement in One Take – Ellipse Experience Highlights
Across the three-day takeover, guests can engage with the Ellipse through immersive touchpoints designed to bring its “one take” philosophy to life.
| Category | Details |
| Trial Journey | Experience the Ellipse firsthand through shoe trials – moving through the wellness space or taking it out for a 2KM run. Complete either trial experience and redeem an Ellipse Pixel Keychain*. |
| Engagement Journey | An interactive journey across the venue invites guests to explore different scenes, culminating in a curated café experience where you can redeem a curated Pandan Yuzu Fizz*.
Step into a retro-inspired set and create your own take on the Ellipse, capturing content in a cinematic, time-warped environment.
Pick up a headset, tune in to your preferred music channel and complete a workout challenge.
Post about Your Everyday Miles and share it on the story wall.
Capture a moment at any Ellipse-exclusive station and post with @newbalancerunning #NBEllipse |
| GWP Experience | Purchase RM699 and above, and redeem an exclusive Analog camera!* |
| Social Media Contest | Capture your Ellipse moment, post it on social platform with #NewBalanceMY and #NBEllipse, tag @newbalancerunning and @KLoéHotel, and submit your entry via Google Form for a chance to win a 2D1N Standard Room stay at KLoé Hotel. |
*While stocks last and terms and conditions apply.
Lose Track of Time with Community-Led Public Programmes
From 10 to 12 April, the public programme brings the Ellipse experience to life through a curated lineup of community-driven activities designed to help guests lose track of time and enjoy movement in new and engaging ways.
In collaboration with lifestyle and wellness partners including Warrior Plunge, Wellness Omakase, Her Routine, Chrome Club, The Flow Studio, TRIBE Fitness Studio, and Zontiga, New Balance introduces a vibrant mix of activities ranging from cold plunge recovery sessions, yoga and mat pilates, shadow boxing, and breathwork to community runs such as the Pizza Run with New Balance ambassadors and a Photowalk Run.
The weekend will also feature the Poolside Mingle session, bringing together music, movement, and community in a relaxed social setting, allowing guests to connect, recharge, and experience everyday movement in a fun and immersive environment.
For the full schedule of events and run sessions, refer to Annex A.
A New Rhythm for Movement
The Ellipse launch was not defined by a single moment, but by continuous flow.
New Balance redefines how running can exist within daily life – not as a separate activity, but as something seamlessly woven into it. With the Ellipse, there is no need to reset, recalibrate, or pause.
Just movement, as it comes.
Connect with us on New Balance Malaysia’s Facebook page: @NewBalanceMalaysia and share your experiences using #NewBalanceMY #NBEllipse
Now available nationwide at all New Balance stores and online via newbalance.com.my, retailing at RM699, and will also be available for trial runs at the New Balance Run Hub, Suria KLCC.
For more details, including the full event schedule and registration info, visit here.
Hi-resolution images of the Ellipse and launch can be found HERE.
