KUALA LUMPUR, Malaysia, 13 May 2026 — myFirst Malaysia is putting the spotlight on one of its most innovative products yet with the introduction of the myFirst Camera Insta 20, the world’s first dual-display printing camera designed specifically for kids.
Available now at a special promotional price of RM299 (usual price: RM459) until 31 May 2026, the product offers families a timely opportunity to explore a more creative and interactive alternative to traditional screen-based entertainment ahead of the upcoming school holidays.
As children today spend increasing amounts of time on smartphones, tablets and gaming devices, many parents are seeking healthier ways to balance entertainment with creativity. The myFirst Camera Insta 20 was created to bridge technology and hands-on play—allowing children to capture everyday moments while instantly transforming them into physical keepsakes they can collect, personalise and share.
“Technology should empower children to create, explore and connect with the world around them—not simply consume content passively,” said G-Jay Yong, CEO and Founder at myFirst.
“With the Camera Insta 20, we wanted to create a product that blends innovation, creativity and family bonding into one simple experience that children can truly enjoy.”
A World-First Camera Built for Young Creators
Designed with young users in mind, the myFirst Camera Insta 20 stands out as the world’s first dual-display instant printing camera for children, making it easier for kids to switch between taking selfies and capturing moments around them independently.
Its signature PixTure OLED front display adds an extra layer of fun with interactive emojis, countdown timers and pixel animations that make photography even more engaging for children.
Whether documenting family holidays, birthday celebrations, school activities or weekend outings, kids can instantly print their favourite memories in as fast as seven seconds using ink-free thermal printing technology—eliminating the need for messy ink cartridges or costly refills.
More Than Just a Camera
Beyond instant printing, the Camera Insta 20 is packed with features designed to make creativity more fun and seamless for young users. Its upgraded lens allows children to capture high-resolution 16MP photos and smooth 1080p videos, helping them document everyday adventures in greater detail.
To make every memory more personal, the camera comes with pre-loaded frames and filters, allowing kids to customise their photos instantly without needing additional apps.
The device also features Smart Idle technology, which helps conserve battery when not in use, allowing for longer playtime and fewer interruptions during family outings or holidays.
Designed with practicality in mind, the Camera Insta 20 also includes a removable protective cover that makes thermal paper replacement easier while helping protect the device from dust and water exposure.
Built with BPA-free materials and designed for little hands, each box also comes with three rolls of thermal paper, a neck lanyard and accessory stickers—giving families everything they need to start creating memories right out of the box.
Making Family-Friendly Tech More Accessible
To make the product more accessible for Malaysian families this May, myFirst Malaysia is offering the Camera Insta 20 at a special promotional price of RM299, reduced from its original retail price of RM459, for a limited time only.
With school holidays fast approaching, the brand hopes to encourage families to create more meaningful offline moments while giving children a fun new way to explore photography and storytelling.
The myFirst Camera Insta 20 is now available via myFirst Malaysia’s official website and selected online platforms.