Three iconic silhouettes, nine designs and a blind-box surprise.
If you’re a sneakerhead who also loves collecting cute little things, New Balance Malaysia might have something for you.
To celebrate the arrival of new colourways for its 9060, 204L and ABZORB 2010 throughout October, New Balance Malaysia and Singapore are launching the Shoebox Clicker Collection a series of miniature keychains inspired by the brand’s iconic sneakers.
Instead of getting the actual sneakers in miniature form, the collection turns them into tiny shoebox clickers, complete with designs inspired by the look and identity of each silhouette.
There are nine designs to collect, with the catch being that you won’t know which one you’re getting until you open the box.
The collection comes in a blind-box format, meaning each box contains one randomly selected design. So, whether you’re hoping to complete the entire set or just curious to see which one you’ll get, every unboxing comes with a little surprise.
And here’s how you can get your hands on one.
With every purchase of a New Balance 9060, 204L or ABZORB 2010 at participating stores, customers can redeem one Shoebox Clicker blind box, featuring one of the nine designs at random.*
The collection will be available from 1 October 2026 exclusively at selected New Balance stores, including:
- Pavilion KL
- The Exchange TRX
- Mid Valley Megamall
- IOI City Mall
- Sunway Pyramid
The Shoebox Clicker Collection will also be available online via New Balance Malaysia.
So, if you’re already planning to cop one of the latest 9060, 204L or ABZORB 2010 colourways, you might want to keep an eye out for these mini collectables too.
While stocks last. Terms and conditions apply.