For many women, taking care of their health often falls to the bottom of the to-do list. Family, work and daily responsibilities can make it easy to say, “I’ll check it later.”
This is why NIVEA Moments of CARE returns for its third year of breast health advocacy. In collaboration with Watsons Malaysia and the Breast Cancer Welfare Association Malaysia (BCWA), the campaign encourages Malaysians to learn more about breast health and take action early.
NIVEA Moments Of CARE 2026 Raises RM80,000 For BCWA
This year, the campaign expanded beyond purchase-led contributions by turning breast health education into another way to support the cause.
During the campaign, Malaysians could scan an in-store QR code at Watsons to learn about breast self-examination. Every scan contributed RM1 to BCWA. Shoppers could also contribute through their purchases, with RM1 donated for every RM20 spent on NIVEA products.
Thanks to public support, the 2026 campaign raised RM80,000 for BCWA. This brings NIVEA Moments of CARE’s total contribution to RM200,000 since the initiative began in 2024.
Dr Christopher Vierhaus, Country Manager of Beiersdorf Malaysia and Singapore, emphasised the importance of continued breast health awareness.
“Breast health should not be a conversation that happens only once. This year, NIVEA Moments of CARE has focused on turning awareness into action. By making learning itself a way to contribute, we hope to help more Malaysians become informed about their breast health while extending that CARE through our continued support for BCWA.”
Cancer Survivors Share Why Breast Health Should Never Be Delayed
The campaign’s message comes to life through the experiences of Adzrin Adzhar, Salamiah Hassan and Dr Kartini Kamalul Ariffin.
Their journeys through cancer relapse, remission and life after cancer highlight why women should never put off paying attention to their health.
For Adzrin Adzhar, a singer and professional vocal coach, learning in 2025 that her cancer had returned and spread was a reminder to take changes in the body seriously.
“I had been feeling lightheaded for a few days and thought it was normal. It was only after a medical check-up that I found out the cancer had spread. If something feels different, do not brush it aside or be afraid to get it checked. Regular check-ups give us the chance to pay attention to our health and act when something is not right.”
Veteran singer Salamiah Hassan, who is now cancer-free, shared how easily women can put their own health last.
“I was one of those women who would say, ‘I’ll check it later.’ There was always something else to do or someone else to think about first. Even though I am cancer-free, I still go for my checks regularly. Do not wait for life to become less busy before taking care of yourself.”
Meanwhile, Dr Kartini Kamalul Ariffin, a lecturer, former television personality and cancer awareness advocate, is currently in remission. She highlighted the importance of continued care after cancer treatment.
“People hear the word ‘remission’ and sometimes assume the cancer chapter is closed. It is not quite that simple. Follow-ups remain part of my life. Survivorship is about moving forward with a better understanding of your health.”
Early Detection And Breast Awareness Remain Essential
According to the World Health Organization (WHO), around 80% of breast cancers occur in women with no specific risk factors other than sex and age¹. This highlights the importance of breast awareness and appropriate screening, even for those without a family history of breast cancer.
Dr Patricia Alison Gomez, Consultant Breast and Endocrine Surgeon and long-standing breast cancer advocate, encouraged women to understand what is normal for their bodies.
“Every woman should know what is normal for her own body. A breast cancer lump is often painless, so pain should not be the signal you wait for. If something is new or different, get it checked. The earlier breast cancer is detected, the greater the chances of successful treatment.”
A Celebration Of Strength, Resilience And Community
Adzrin Adzhar closed this year’s NIVEA Moments of CARE with a powerful performance of “Titanium”, bringing the campaign’s message of strength and resilience to life.
Guests also took part in several activities designed to encourage wellness and breast health awareness. These included Breathe, Stretch & Recharge, a light guided wellness session, and clinical breast examinations led by BCWA.
The Moments of CARE Wall offered a space for guests to share encouraging messages for women and cancer survivors. Intimate conversations with cancer warriors also gave attendees an opportunity to hear personal experiences and reflections.
The event concluded with a DIY NIVEA Creme tin activity. Guests transformed the iconic blue tins into personalised scented candles or mini terrariums, creating meaningful keepsakes from the experience.
Do Not Put Your Health On Hold
No one chooses cancer. However, we can choose not to delay seeking medical advice when something changes. Taking care of our health also means making time for regular check-ups and appropriate screening.
NIVEA Moments of CARE continues to encourage women to put their health first, replacing “I’ll check it later” with timely action.
For more information about NIVEA Moments of CARE, visit www.nivea.com.my or follow NIVEA Malaysia on Facebook at www.facebook.com/mynivea.