Julie’s reaffirms their commitment towards advocating for health and wellness by being the main sponsor of the recently concluded Pokémon Festival, which took place from 7-10 November. This festival featured various fun carnival activities for four days, culminating in a vibrant 4km fun run on 10 November. The fun run attracted over seven thousand attendees, including Pokémon fans and run enthusiasts eager to embrace both fun and fitness.
The fun run offered participants a route filled with Pokémon-related inflatables as part of its run course and photo opportunities with popular Pokémon characters. Julie’s involvement elevated the run’s unique experience as the brand nourished participants with curated canapés made with Julie’s biscuits. These canapés distributed at the Julie’s booth were specially developed for the run in collaboration with renowned Malaysian food influencers like Hazwan, Sid Murshid, and Jun and Tonic. Additionally, limited- edition water bottles featuring characters from Pokémon and Julie’s were distributed for runners, promoting hydration and sustainability by encouraging participants to refill water at the Julie’s designated water station booth.
Runners capturing fun memories at the Julie’s photo booth
Tzy Horng Sai, Director of Julie’s Biscuits, remarked, “We understand that some of life’s most cherished moments happen when people come together – whether it’s families, friends, or communities. As the main sponsor of the Pokémon Run, we saw an exciting opportunity to promote togetherness in a lively and engaging way.
“Just as our biscuits bring people closer over shared consumption moments, Pokémon fosters connection through fun and adventure for different generations. We hope to add a layer of joy to these moments, inspiring families and friends to create lasting memories—not just during the run, but also over the simple pleasure of enjoying our biscuits together.”
Julie’s promoting sustainability by giving away limited-edition refillable water bottles at the run.
The Pokémon Festival held from 7-10 November was brimming with fun carnival games and activities, creating a festive atmosphere for families and Pokémon fans. Julie’s presence at the festival delighted attendees through its pop-up mart that offered free biscuit sampling, allowing visitors to taste the brand’s various delicious biscuit treats. Visitors also had the opportunity to purchase Julie’s biscuits at exclusive festival prices. In a thoughtful gesture, Julie’s also constructed a rest area as part of their booth, equipped with benches, phone charging stations, and a water refill station, ensuring visitors could recharge and rest during the fun-filled days.
Runners using the hydration station to refill water and to stay energised.
For ideas on how you can also use Julie’s biscuits to create tasty canapes, view our recipes used for the fun run here. To stay updated on Julie’s upcoming events, activities, and promotions, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.
Specially created canapés made from Julie’s biscuits, fuelling runners with a tasty boost
during the event.
