Malaysian fans of delectable K-inspired baked goods will be delighted to hear that Tous Les Jours, the globally recognised bakery-café, is making a highly anticipated with the opening of two new outlets. These openings mark the first stores launched in Malaysia following the signing of a master franchise agreement with SEH Food, part of Stream Empire Holdings, in January 2025. Tous Les Jours is set to once again offer its exquisite fusion of pastries, cakes, and breads at prime locations: Sunway Pyramid and Sunway Velocity.
Translating to “Every Day” in French, Tous Les Jours lives up to its name by offering a delightful array of treats crafted with premium ingredients and baked fresh in-store daily. Malaysians can soon experience the unique charm of this beloved brand, widely celebrated as a leading K-bakery brand that blends contemporary Korean flavours with local preferences.
The first of the two new locations will open its doors with a grand opening at the vibrant Sunway Pyramid on 4 June 2025, followed by Sunway Velocity on 14 June 2025. These strategic locations underscore Tous Les Jours’ ambition to establish itself as the premium go-to bakery-café in Malaysia, catering to the nation’s strong appreciation for Korean culture and its growing appetite for exceptional bakery experiences.
Step into a Tous Les Jours outlet and be immediately greeted by a tempting scent of freshly baked delights. Indulge in a wide variety of breads, lovingly made with authentic recipes, ranging from classic European loaves to delicate pastries and savoury options perfect for any time of day. For special occasions or a sweet treat, the cakes boast homemade-style designs, ideal for gifting and celebrations. Discover an array of delectable desserts, including baked tarts, sweet breads, and individual cake slices. Offering a convenient and wholesome choice for busy individuals, Tous Les Jours will feature a range of light meals showcasing their signature breads thoughtfully curated with fresh fillings and vegetables. Complement your baked goods with a selection of aromatic coffee and specialty beverages, carefully crafted to perfectly pair with the sweet and savoury offerings.
Jaclyn Tan, Chief Marketing Officer of Stream Empire Holdings, expressed her enthusiasm, stating, “It’s with immense excitement that we open the doors to not one, but two new Tous Les Jours havens right here in Malaysia! These first openings since our partnership announcement in January are a testament to our heartfelt desire to share the art of Korean inspired baking with all of you. Each store, in Sunway Pyramid and Sunway Velocity, is a place where we’ve poured our passion into creating truly special, freshly baked delights. We can’t wait to welcome our patrons and share the warm, inviting experience that Tous Les Jours is all about.”
Adding to this sentiment, Jeong Soo Won, Region Head of Southeast Asia of CJ Foodville commented, “It’s fantastic to see Tous Les Jours re-engaging with the vibrant Malaysian market through these two exciting new locations. The speed at which these openings have been realised speaks volumes about the strength of our partnership. We at CJ Foodville are confident that Malaysians will warmly welcome back the unique flavours and inviting experience that Tous Les Jours is known for, and we are thrilled to support this expanded presence. “
Malaysians are invited to experience the freshly baked happiness that Tous Les Jours offers. Mark your calendars for the grand openings at Sunway Pyramid on 4 June 2025 and Sunway Velocity on 14 June 2025 and prepare to embark on a delightful journey of modern Korean-inspired bakery flavours.
Stay up-to-date with the latest offerings from Tous les Jours in Malaysia, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.