When fine jewellery meets Malaysia’s favourite animated friends, you get something truly special. HABIB has teamed up with Didi & Friends to launch an exclusive collection that’s as adorable as it is meaningful.
The line features limited-edition 999.9 gold wafers with Didi, Nana and Jojo, inspired by Malaysia’s Serama chicken, plus special 999 gold pendants in colourful 3D enamel designs. They can be worn with a chain for a playful yet elegant touch, or kept as a collectible.
But it’s not just about looks, this collaboration also aims to teach kids the value of saving and introduce them to financial awareness from a young age, in a fun and accessible way.
The launch took place at HABIB Aeon Mall Alpha Angle on August 9, 2025, complete with appearances by Didi, Nana and Jojo mascots. Visitors got to snap photos, see the collection up close, and join in family-friendly activities.
“Didi & Friends is close to the hearts of Malaysian families, just like HABIB,” said Dato’ Sri Meer Habib, Executive Chairman of HABIB.
“This collaboration celebrates creativity and education, while creating something meaningful and valuable for the long term.”
