Casio just dropped a major announcement, and it’s one that the streetwear and skate communities didn’t see coming but absolutely needed.
The brand behind the world’s toughest watches has officially collaborated with skateboarding superstar Yuto Horigome as its newest G-SHOCK ambassador.
It’s a partnership that feels almost inevitable. Yuto has been flipping, grinding, and rewriting skate history since he first touched a board at age six.
From dominating Street League Skateboarding to pulling off one of the most talked-about Olympic comebacks ever, he’s long been the face of modern skate culture; clean lines, insane precision, and that unmistakable Tokyo-to-LA swagger.
And honestly? That energy fits G-SHOCK perfectly.
A Collaboration Built on Never Giving Up
G-SHOCK has built its entire legacy on one thing: refusing to break. Yuto’s entire career? Same energy. Setbacks, injuries, pressure, he keeps pushing. Keep inventing. Keeps landing the “impossible.”
It’s that shared mindset that sparked this collaboration. G-SHOCK wants to inspire the next generation; Yuto wants to lift the culture that raised him.
Together, they’re forming something that feels bigger than a brand deal; more like a movement.
VERDY, THIRTY 3 MAGAZINE & A Full Street-Culture Avengers Lineup
To launch the partnership, Casio called in the big guns of street culture:
- VERDY, the graphic artist behind some of the most recognizable typography in streetwear; designed the official visual.
- THIRTY 3 MAGAZINE, where VERDY serves as editor-in-chief, produced a special launch film now live on Casio’s social channels.
The Watches: A Mix of History, Tech & Street Cred
Of course, the spotlight naturally lands on the two G-SHOCK models Yuto is wearing:
GMW-BZ5000D-1
A full-metal beast with a high-contrast MIP LCD, and a design co-created with generative AI. It’s the future wrapped in a classic 5000-series silhouette.
DW-5000R
A faithful re-creation of the first-ever G-SHOCK from 1983, upgraded with today’s tech and made with bio-based resin. Retro without the compromise.
It’s old-school meets new school, just like Yuto’s skate style.
“I’m excited to partner with G-SHOCK. I want to keep taking on challenges my way, and support the next generation while doing it,” he says.
Simple, humble, and classic Yuto.
From Tokyo Streets to Global Icon
Yuto’s story reads like a street-skate anime arc:
Tokyo kid. Teenage prodigy. Moves to LA at 18. Wins everything from X Games to SLS to Tampa Pro. Then shocks the world as the first-ever Olympic Street skateboarding gold medalist and defends his title in Paris with a clutch final attempt that had the world screaming.
Now 27, he’s not just a skater; he’s a cultural force; fashion, streetwear, lifestyle, sports. The whole package.
What This Collab Really Means
This isn’t just about watches. It’s about culture.
G-SHOCK and Yuto are betting on the next wave of skateboarding, the art, the community, the style, the storytelling.
And together, they’re planning to bring that message from Japan to the world.
