Chenderiang, 7 th May 2026 —Lifebuoy, the world’s leading antibacterial soap brand, in partnership with Watsons Malaysia and HOPE worldwide Malaysia, launched its “Kekal Segar & Bersih” campaign with a community development event at Kampung Bindu, Chenderiang.
The event brought together local leaders, families, and community partners, marking the beginning of a multi-state initiative aimed at uplifting Orang Asli and underserved communities through expanded access to basic sanitation facilities, hygiene education, and distribution of essential hygiene products.
As part of the “Kekal Segar & Bersih” campaign, this initiative focuses on improving basic hygiene access for vulnerable communities. Lifebuoy and its partners will provide sanitation support with 10 toilets and distribute hygiene care packs including Lifebuoy products, formulated with 10x Germ Protection across five selected locations.
This distribution drive will kick off with Orang Asli communities in Perak and expanding to underserved areas in Seremban, Melaka, Penang, Gerik and Kuching.
Beyond these locations, the campaign will also extend nationwide care pack distributions, essential hygiene products and daily necessities to support 2,300 underserved communities and families nationwide.
“For 130 years, Lifebuoy has been committed to promoting hygiene education because we believe that proper handwashing can save lives. Our mission goes beyond producing hygiene products, it is about protecting lives through awareness, education and access to essential hygiene. Through the Kekal Segar & Bersih campaign, we hope to improve access to sanitation and empower families with the knowledge and habits needed to protect their health for generations to come,” said Siti Suhaila Abd Hamid, Skin Cleansing Lead, Unilever Malaysia.
Better Facilities, Lifelong Habits
The launch event drew more than 150 members from Kampung Bindu and Kampung Landor where two community toilets and four household toilets, built and sponsored by Lifebuoy Malaysia was handed over to the families without proper sanitation facilities at home.
These improvements help strengthen access to safe sanitation, a basic human right, and an essential foundation for health and well-being.
Through educational activities during the programme, families also learned how germs can spread easily through everyday contact with surfaces, food and the environment, highlighting the importance of good hygiene practices in protecting family health.
“Access to safe sanitation facilities and hygiene knowledge fundamentally enhances a community’s well-being. Through this collaboration, we are ensuring that families have both the tools and the confidence to practice good hygiene every day,” said Darick Wong, Country Director, HOPE worldwide Malaysia.
Residents also received care packs containing hygiene kits and body wash products from Lifebuoy’s germ-protection range, powered by its 10x Germ Protection, alongside essential items from Watsons Malaysia and daily necessities, including groceries worth RM 69,000.00 to support families’ basic needs and hygiene practices at home.
Interactive games and activities were also organised to help families understand how germs spread and the importance of maintaining good hygiene habits.
Strengthening Hygiene Knowledge for Everyday Health
A core highlight of the event was an interactive hygiene education session led by a healthcare professional, helping parents understand how simple hygiene practices can prevent illness.
The session included glo-germ demonstrations, which allowed participants to visualise how easily germs can spread through everyday contact. By making the invisible visible, the activity reinforced the importance of proper hygiene practices including the use of soap to effectively remove germs.
Children also participated in outdoor learning and colouring activities designed to introduce hygiene concepts in an interactive and fun way.
Train-the-Trainer: Extending Impact Beyond the Village
Complementing these efforts, Lifebuoy and HOPE worldwide Malaysia also introduced a Train- the-Trainer program. This initiative equips NGO volunteers with the tools and knowledge needed to continue delivering hygiene education within their communities across Malaysia.
“Through this campaign, we are planting knowledge that will grow long after today’s event. Through our collaborative efforts, we hope to inspire tangible improvements in daily hygiene habits from rural villages to urban neighbourhoods,” added Siti-Suhaila Abd Hamid, Head of Marketing, Skin Cleansing of Unilever Malaysia.
The Kekal Segar & Bersih campaign is a community-centred initiative by Lifebuoy Malaysia, supported by Watsons Malaysia and implemented in collaboration with HOPE worldwide Malaysia. The programme focuses on improving hygiene access, strengthening education and supporting underserved Orang Asli and B40 communities across Malaysia.