The vibrant sights, enticing aromas, and genuine flavours of Italy were brought to life at the launch of “Make It Authentically, Make It Italian,” a collaborative event by The Food Purveyor (TFP), the Embassy of Italy in Kuala Lumpur and the Italian Trade Agency (ITA). Held at Ben’s Independent Grocer (B.I.G.), Publika on June 10, 2025, the event invited food lovers to immerse themselves in the essence of Italy through captivating live cooking demonstrations, delightful product sampling, and a carefully curated showcase of premium ‘Made in Italy’ goods.
The event was officiated by Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency, together with Mr. Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd.
Guests were treated to an immersive Italian culinary experience, highlighted by a captivating live cooking demonstration from renowned Italian chef Stefano Criber, who expertly prepared pasta in a traditional cheese wheel. Attendees also enjoyed a sample of iconic Italian dishes, including fresh homemade pasta, crisp salad, and classic Tiramisù. Complimentary illy coffee and Fabbri gelato were served to round up this gastronomic journey through delicious, high-quality and authentic “Made in Italy” ingredients.
“Our culinary heritage and the exceptional quality of Italian products are a great source of pride for all Italians,” said Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency in Kuala Lumpur.
She went on to highlight the event’s purpose: “This gathering reflects our commitment to raising awareness of authentic Italian food products and celebrating their unmatched quality. I hope everyone takes this opportunity to experience the richness of Italy’s culinary tradition firsthand.”
Mr. Ivan Tan, Group Executive Director of The Food Purveyor Retail Sdn Bhd said, “Partnering with the Italian Trade Agency enables us to offer our shoppers more than just products. We’re sharing a story, a culture, and a memorable experience. At The Food Purveyor, our philosophy is that food is a powerful link to heritage, tradition, and community. Through this collaboration, we are delighted to bring the authentic richness of Italy’s food culture to our customers, presenting them with premium products that celebrate both quality and enduring flavours.”
This special collaboration between The Food Purveyor and the Italian Trade Agency aims to further promote the rich heritage and exceptional culinary craftsmanship of Italian products in Malaysia.
Together, they seek to cultivate a deeper appreciation for the authentic flavours, time-honoured traditions, and unique stories that define ‘Made in Italy’.
This exclusive selection of authentic Italian products is now available at Village Grocer, Ben’s Independent Grocer, The Food Merchant, and BSC Fine Foods—bringing the true taste of Italy straight to your home.
For more information on Make It Authentically, Make It Italian, please visit https://villagegrocer.com.my/ , https://big.com.my/ and www.bscfinefoods.com .