News

HYBE’S Weverse Taps Google Cloud’s Conversational AI to Transform Global Fan Experience

APAC, May 6, 2026 — Google Cloud today announced that Weverse Company, the global superfan platform, has deployed Google Cloud’s advanced conversational AI technology to drive its next-generation fan support system.

By leveraging Google Cloud’s machine learning (ML) and natural language processing (NLP) capabilities, Weverse now provides 24/7 instantaneous service for fan inquiries regarding ticket reservations, official merchandise (MD) purchases, and platform features.

This collaboration sets a new standard for the global fandom platform industry by implementing sophisticated AI automation at scale.  Weverse anticipated a historic surge in platform traffic and customer service inquiries. To meet this demand, Weverse integrated Google Cloud’s AI-powered automation technology through CX Agent Studio, to provide seamless, real-time support for its massive global community.

The new AI-driven support system is specifically designed to handle the complex requirements of a global fanbase that spans across every time zone and language. This collaboration represents a shift toward intelligent automation that can scale instantly to meet the needs of millions of users without sacrificing the quality of the interaction.

“Our priority has always been to provide a seamless and immersive experience for fans, but the scale of global artist fandoms presents unique operational complexity that require world-class innovation,” said Joon Choi, President of Weverse Company.

“By collaborating with Google Cloud to implement advanced AI automation, we are now able to provide high-quality, instantaneous support to our global community in their native languages. This is a critical step in our journey to modernize the fandom experience, ensuring that Weverse’s system can scale effortlessly alongside the global reach of our artists.”

This deployment is the latest chapter in a long-standing technical partnership between Google Cloud and Weverse. Previously, Weverse successfully migrated its data analytics platform to Google Cloud’s BigQuery, a move driven by the need for superior stability and the ability to manage the extreme traffic spikes characteristic of major artist events.

This integration between Weverse’s data and AI environment is critical to better understanding fan behavior and optimizing platform performance, laying the foundation for the automated experiences for fans worldwide.

Weverse underwent a rigorous development and verification period to support global fans with reliable, innovative technology.  Since the March launch, Weverse’s system has been able to resolve all customer inquiries from 245 countries and regions through AI-driven automation.

Building on this success, the company plans to double its processing efficiency within the year and continue exploring cutting-edge AI to provide a high-quality service free of customer inconvenience.

“Global cultural events that transcend borders require a support infrastructure that can handle massive scale and diverse languages instantaneously,” said Ruth Sun, Managing Director, Google Cloud Korea.

“By utilizing our AI solutions, Weverse is ensuring that fans—regardless of where they are in the world—receive the same seamless, high-touch experience. This project demonstrates how technology can bridge the gap between a global icon and millions of international fans, providing consistent support even during the most high-traffic periods.”

Ezzatie Najwa

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